The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
With the addition of real time results, and less recent music results on Google’s front page, talk has started at the office about what exactly Google is counting as a result (when it says “Results 1 - 10 of about 16,200,000”) and more importantly, what the average user is counting as a legitimate result. ...
First off, apologies for my absence from the blog these past few days. It's been an incredibly busy time, trying to wrap things up before I leave for San Diego over the holidays. So much for a December lull... In this post, I'm going to try tackling a lot of the recent trends we've been observing from the engines and talk about my personal perception of what's to come over t...
A few weeks ago, Google announced the introduction of automatic captions for YouTube videos (as well as videos shown on Google's video partner channels). This is certainly a big step for deaf accessibility, but some SEOs think that it has the potential to be a big step for SEO as well. ...
This past week saw the launch of Google's real-time search and quite frankly everyone flipped out. And justifiably so, it's not often that our SERPs get torn up so much in a new way like this. Questions I'd love to see the answer to are things like: What triggers rea...
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Google Analytics data (or any analytics data for that matter) can be overwhelming. Getting the most out of Analytics software requires that you dive deeply into the numbers and find the actionable data within. As I have begun to familiarize myself with navigating the reports and segmentations that make GA so powerful, it occured to me that most of my "insights" were more obversvationa...
So I was reading the Google as I often do, and they have this awesome new tool for visualizing your websites analytics data and keywords. Let’s get into what these way cool tools do and how they can help us analyze what is going on with our sites in an easy to read visual way.
In my previous post titled "Top 15 Web Metrics" I wanted to share with you some useful web metrics which should be tracked for a classified (e-commerce) site with a free analytics tool such as Google Analytics. This time, I'd like to fo...
One thing I like to think I've learned over the years is the subtle art of persuasion. Here are some tips on how to ask Yes/Yes questions (and almost always get a "Yes").
The area of Indiana where I live was very hard-hit by the economic downturn. I was fed up with being unemployed for the last nine months and was scouring the Internet, looking for a job. ANY job. Then I saw an ad for a local company that called for link building. "What the heck is 'link building'?" I thought to myself. I could do everything else t...
I've been a big fan of Chris Dixon's excellent blog for a while now, so you can imagine that I was really excited to see him writing about SEO in a post last week. Chris kindly called out SEOmoz, which humbled me, but he also espoused some thinking in the comments that made me a bit concerned and was the catalyst for this po...
There are many ways to "go viral" these days, with new and creative methods surfacing regularly. In my experience as an internet marketer, I've seen many impressive and ingenious techniques for generating traffic, buzz, and links. Although not all of these examples were created with specific goals (traffic, links, cash) they are notable for their creativity and effectiveness...
Linkfromdomain is a search operator that is unique to Bing. It returns the pages that are linked-to from a domain. And it's a great addition to a linkbuilder's arsenal. I'm going to walk through some theory and end with a worked example.
In late October Forum One Networks put out a white paper titled "Online Community and Social Media Compensation." I applaud their efforts, but, I think they create an unrealistic view of the job space in online media. One, I think the surveyed companies over-represent corporate ...
Earlier this month I had the pleasure to attend the International Search Summit for first time. This conference, org...