The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
We're all back and recovered from SES New York and, thus, so are Whiteboard Fridays. This week Rand responds to Jen Slegg's post about the impending death of linkbait by explaining how linkbait can and should be considered a natural component of a mainstream organic marketing campaign.
Many of the large content and e-commerce sites we've worked with experience a disease I like to call "page bloat." Symptoms include pagination of content pages, creation of new pages that simply provide alternate navigation methods and site architecture design that follows the little-known usability rule from well-known guru, Wrongy McLovestoClick - "more pages are always better...
Social media and viral marketing are all about creating "hits" - building content that will resonate with the Linkerati audience in a way that encourages sharing, linking and participation. It's no easy task, and this past Sunday, the New York Times Magazine had a terrific article that paralleled this struggle. From the piece - ...
It's just so much fun to get up at 4:30am in order to get to the airport, and it's even better when an oversized limousine backs into your brand new Jeep outside Departures. What a wonderful start to my first SES conference! Luckily, no one was in our car when the dip-stick driver threw his massive car into reverse and busted up our bumper, so our insurance won't suffer. ...
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Driving traffic from PPC (pay-per-click) or email campaigns to your home page is a mistake. You must deliver on the promise in your lead ad copy if you hope to convert traffic. Dumping people on a home page and forcing them to navigate their way to what they want is a strategy for failure.Ideally, you should be driving your traffic to a landing page that foc...
As the importance of Search Engine Optimisation gets home to the masses the amount of good high quality search engine optimised sites increases. The potential profit margins of a good SEO site heavily outweigh the margins of a successful PPC campaign. Eventually every man and his dog will have a good high quality, relevant search engine optimised website. Adding that to the fact that Goo...
Last week, Jane, Scott, Rebecca and myself (plus Mystery Guest) spent the week in New York attending the Search Engine Strategies conference. This is my 13th SES show, and at this point, I've seen virtually all of the sessions and 90% of the speakers twice. However, like many others, I continue to participate beyond simply speaking - walking the show floors, attending sessions (though I missed ...
Now that I've had the weekend to recover from a week of too many drinks, too few sleep, too many new names and faces to remember, and just the right number of familiar faces to recognize, I thought I'd share with the mozdience what I was up to all week (partly because I love you and partly because Rand is making me, and I like my job and don't want to get fired). My partners in crime (Scott and Ja...
We’ve now seen how writing for online is different to writing for print, and the importance of choosing the right words to use. Next we’ll see how a good headline or intro can make all the difference to whether your article will be read or not. 1) Headlines on many editorial sites get turned into title tags (the blue bar at the top of your browser...
Introduction When told that writing for the Web is different to writing for print publications, the understandable reaction of many journalists is that it shouldn’t make any difference; we’re writing for people, not machines, they say. But there is a need to write differently for the Web and the reasons for this are quite simple: the ...
Hey everyone, I've been learning all about Open Search technology lately and thought I'd whip up a cute Page Strength SEO Tool search plugin for Firefox/Internet Explorer before I'm onto another topic; for your information, it supports Firefox 2, Internet Explorer 7 as well as any compliant OS clients....
Twenty-Eight Minutes... More than a full TV show worth of content, in-jokes and Google tips from a conversation with Vanessa Fox from Google's Webmaster Central team....
Yes SEO copy does exist. It requires a tactically and strategically different approach to conventional marketing copy, and requires research, careful application, contextual referencing, and intuitive search query language utilization from the first draft. It’s not that easy, it is important, and it might make all the difference to your pages. 1. ...
I'm now less than a week from starting my new job as the SEO Director of a search marketing agency, and it got me thinking about what I've learnt from my time as part of an (initially very small) in-house SEO team. There have been a lot of pros & cons to my time her, and in true blog style, I thought I'd try to summarise these in a snappy little list.Bad Thing...