The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Google something like SEO Content Writing Tips and you'll get lots of good advice. Most of it boils down to:Write content that's entertaining, engaging, informative, and compelling. Stuff that your readers will love and link to.Do keyword research and optimize your title and your article for those keywordsWhich is all good advice, but i...
Yeah, yeah, you're a 21st Century digital boy (or girl). You've got 900 Facebook friends, 1,200 twitter followers, and power accounts at digg, reddit, and StumbleUpon, but does anyone actually know you? This week Rand talks about the importance of in-person networking to people in the online marketing world. No matter how prolific you are online there is immeasurable value to...
Tonight I'm tackling a contentious, thorny issue and that's always a tough task. Thus, I'll ask, up front, for a bit of leeway in how my words are parsed and interpreted. I'm happy to make clarifications on specifics in the comments. Lately, we've been getting a lot of questions (through Q+A as well as from clients and the SEO community) about the practi...
Wrapping up of the presentations from Day 1 of Techcrunch50. Lots of interesting ideas and products were presented, along with some bad ones. While not every presentation was related to SEO / SEM, there was 1 stand out presentation from Bing which you as an internet marketer should take note and 12 other TechCrun...
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Unfortunately for us SEO’ers, our industry is both generally misunderstood by the majority of the public and bursting at the seams with “crafty so and sos” who are seemingly intent on exploiting this!Image Source:...
Short post tonight as I'm just back from a short trip with Mystery Guest to celebrate our one year anniversary (which was awesome, BTW) and need to get caught up on lots of email. Let's start with a quick quiz - which of the following statements is true? A) My pages are in my XML sitemaps file, so they must be getting crawled B) My pages have been crawle...
This is the second post in a series of SEO Guides aimed at answering frequently asked SEO questions. (The first one was Properly move domains ) If you have an idea for another guide, please let me know if the comments below. Background: This is one element of a problem called internationalization. The internet evolved (or was intelligently designed for those no...
If you're new to SEOMoz, or you've been in a coma the past couple weeks you may not have seen the Search Engine Ranking Factors study, which polled some of the leading minds in SEO on what they feel are the most and least important factors in regards to the SERPs. Their top five factors can be seen below: ...
The SEO professional experiment is a project I started (today) to do SEO testing. My goal is to use ethical search engine optimization to get it ranked in Google SERPs. SEO professional is the domain. It's also a good domain for a personal branding site. That's why I used ...
There's one piece of advice I've given to quite a few people recently, who are just starting to market their website. I thought I'd share this with you, and show how savvy internet marketers can get even more out of the same tip.
The last 3 months have heralded a bevy of new tests and features from Google's search results, and it's worth taking a review of the most frequent of these and examining what it potentially holds for optimization of the future. The new results types include: Growth of Rich Text Snippets Internal Anchor Links Page-Specific "Sitelinks&qu...
If you're looking to learn more about internet marketing, Market Motive offers a certification course that's worth checking out. And if you're an SEOmoz reader, take advantage of your $500 discount.
I would like to share my perspective of how I arrived at and benefit from SEOMoz as an SEO non-professional. I started typing for students and doctors about 20 years ago so I could help out with the budget without putting my kids in daycare. I taught myself to program, creating custom screens, applications and data conversion/manipulation processes to add value to my services.&n...
You do all kinds of keyword research trying to find the highest-volume terms around your niche. You work and work to move one place at a time up the rankings for those competitive terms, and you still don't see the traffic increase you're hoping for. Why? You're ignoring the long tail! All of those strange and unique searches people do when looking for your specific products or cont...