I Tie Up Mike McDonald & Interview Vanessa Fox... Again.
Twenty-Eight Minutes... More than a full TV show worth of content, in-jokes and Google tips from a conversation with Vanessa Fox from Google's Webmaster Central team....
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9 Steps to Effective, Natural, Sparkly-White SEO Copy
Yes SEO copy does exist. It requires a tactically and strategically different approach to conventional marketing copy, and requires research, careful application, contextual referencing, and intuitive search query language utilization from the first draft. It’s not that easy, it is important, and it might make all the difference to your pages. 1. ...
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5 Best Things & 5 Worst Things About Being An In-House SEO
I'm now less than a week from starting my new job as the SEO Director of a search marketing agency, and it got me thinking about what I've learnt from my time as part of an (initially very small) in-house SEO team. There have been a lot of pros & cons to my time her, and in true blog style, I thought I'd try to summarise these in a snappy little list.Bad Thing...
Keyword Research Techniques You Might Not Use, But Should
Use your server or analytics search logs to find what people are looking for once on your site.The keywords used to search within your site or narrowed with search filters (by price, brand etc.) are a gold mine of fresh terms and phrases that can be used within your content and links to attract those users. Track what your visitors search for on your site, see which filt...
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Whiteboard Friday Vidcast - "Mozzers Take Manhattan"
This week Rand steps behind the camera so Rebecca, Jane and I can give you some tips on how to make the most of SES New York.
Parasite Hosting Now Dominating Spam Results
I was shocked today to see how incredibly effective parasite hosting has become. If you're not familiar with the concept, parasite hosting refers to a spammer's creation of a keyword targeted page on a strong, legitimate domain. The idea here is that if they can control that page's content, they can rank for searches and re-direct the traffic to whatever site/page they choose. For example, I ju...
QA within the Web development sector
Over the past quarter as my own web development skills have taken a significant ramp-up - I know how to use CSS float styles! - I've begun taking an eye to the regard of QA and it's importance within rapid-development commercial environments. Across the board as an industry we are breaking out the latest tools (eg. UGC, social communities, ala Web 2.0!) , harnessing emerging tech...
Ranking Factors Version 2 Released
In August, 2005, SEOmoz launched the first series of ranking factors. We asked a dozen folks in the SEO world to vote on the importance of over 100 unique factors surmised to be part of the search engines' ranking algorithms. Today, we've released a new version that addresses many of the issues that frustrated users of the first...
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How SEO Can Save A Business
Perusing reddit today, as I'm wont to do, I came across a story about a company that essentially gave up on it's business model after falling out of the Google SERPs.
Personality Analysis: The Makings of an SEO
A look at the unique and rare personality combinations that drive the best in the industry. Ok, lets face it…people love to read these kinds of things to get the ego boost that can come out of them. Invariably, any online personality analysis pumps you up by going into great detail your many unique strengths, while glossing over or playing down, or even spinnin...
Whiteboard Friday Vidcast - "Meta Eat Your Wheaties"
This week, as a follow up to this morning's blog post, Rand discusses a great example of Meta Description Tags as the big lure on the SERPS.
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New Feature for Premium Members: SEO Tips & Tricks
We've added a new feature for premium members: SEO Tips and Tricks. It's nothing earth-shatteringly huge, just a simple list of SEO tips, tricks, and bits of industry knowledge that we don't make publicly available. The list will be updated fairly regularly and when a new tip is published you'll notice a New SEO Tip link in the left-hand navig...
Rules for Adding/Editing Content and Links at Wikipedia
Sure, Wikipedia's done away with live external links, limiting some of their value to SEOs (and making me a much happier person), but there's still an enormous amount of reputation management and links-for-traffic opportunities. Luckily, I've got the super-secret formula for how to add content and make changes to Wikipedia ethically and legitimately. But, first things first, let's review a few ...
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Free PHP Script for Download: "Where's it Rank?"
I needed a tool that quickly tells me what page of search results a URL ranks on for a specific keyword. It didn't need any advanced features or complicated options, just something where if I was visiting a page I could hit a button and instantly find out where it ranks for a keyword. I threw together a quick PHP script that does exactly this, including a browser button so I can ...