The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
At the SMX Sydney conference in Australia this past week, search engineers Priyank Garg & Greg Grothaus (of Yahoo! & Google, respectively) shared information about duplicate content filtering across domains of which I and many of the other speakers/attendees were previously unaware. Priyank, when asked about best practices for "localizing" English language content acro...
This post is discussing a rare event that occurred in the UK. It is not often a national news story is missed by the press because the event took place after the paper went to press and before people wake up, so the only media available are television and the web. However, this happened recently in the UK.
From Lewis Carroll's Through the Looking-Glass :"Well, in our country," said Alice, still panting a little, "you'd generally get to somewhere else — if you run very fast for a long time, as we've been doing.""A slow sort of country!" said the Queen. "Now, here, you see, it takes all the running you can d...
There is a lot of talk out there in the blog-o-sphere about how to promote your video on YouTube and how to use YouTube and other 3rd party hosting sites to increase your SEO and get traffic to your site through video content. However, sometimes using a third party service isn't always an option.
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It is not like I think about issues like the one mentioned in the title of this article every day, but sometimes (especially when I've been in an unusual situation for a few days) it happens. I was thinking today - why are some people successful online and why some aren't? What is that thing that differentiates successful people from the "normal" ones and the ones you may call "losers"?
Today, at the SMX Sydney conference, Darren Rowse and I had a fascinating conversation that I felt compelled to share. In 2006, a popular blog post or piece of content would generate a remarkable amount of blogging activity. It wasn't uncommon for a few hundred small & mid-size blogs & news sites to pick up a story, add their thoughts...
Viral marketing. We've seen it, enjoyed it, passed it on, and thought, “I could do something like this for my clients.” Most of us, however, do not pass the “I could” stage while others experiment with varying degrees of success. One thing is for sure, a well-executed viral marketing campaign can have a profound effect on traffic and branding. This post will reflect on main characteristics of successful campaigns and cover observations with two successful viral content experiments.
Well, for awhile, the lower the stock market went, the more my business phone rang. 55-year-old guys wanted to reinvent themselves in a contracting economy, and a couple of college graduates wanted some info on starting their own business.
Hiya folks! I'm pleased to announce some new features, functionality, and funtastic contests that we're rolling out in order to make you lousy masses happy (wait, did I just type what I was thinking?). I've listed them below: Top Ranked Users is Now Free of Rand's Bearded Mug Some of you may have noticed weird changes afoot on our ...
Once every 100 years, a technology is developed that changes the way that people view their world. Today, I am fortunate enough to be able to introduce one such technology. Internet, please make way for Webfluence, the world's first and only search engine by SEOs for SEOs. ...
White hat versus black hat SEO seems like a never-ending discussion. An action one SEO finds absolutely fair might be seen as downright cheating by another. The ambiguity in the guidelines from search engines such as Google usually isn't adding much clearness to the discussion either. On some issues, however, the search engines are crystal clear, and hidden links/hidden text is one of those. Information on the matter is given in both the Google Guidelines and on the personal blog of Matt Cutts: hidden text and links are not allowed.
As everyone who works in SEO knows, Ripoffreport.com (ROR) is a monkey on the back of many companies large and small. My first experience in ROR damage control came from a company here in Summerlin, Nevada. The company manufactured a niche product that was experiencing tremendous growth, as it was related to home improvements during the real estate boom. This out of control growth as well as the death of the founder put the company into a downward spiral in regards to their reputation on the internet.
I have seen a few comments around and about lately stating that there is no point starting a blog unless you have something to new/interesting to contribute, and that the SEO blog "market" is saturated with blogs, making it pointless for new SEO bloggers to start.
Being avid followers of SEOmoz and the YOUmoz blog, we here at Fresh Egg got very excited when we read that “Web Analytics Now Expands to Include Offline Phone Call Tracking” as far back as September last year. That post involving Mongoose Metrics got our pulses racing because it seemed to be an answer to one of our most persistent frustrations. As an SEO provider using analytics packages, we know our clients are getting sales calls. The frustrating reality has been that we can’t prove that those calls are due to the PPC or organic SEO work we are doing for them. Mongoose had cracked the problem – but the service isn’t available in the UK.