The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Tonight, I'm wondering why you engage in social media marketing - is it personal, on behalf of your company (or clients), or some combination of the two? Why do you have social media accounts? What do you use them for? Note that you can choose multiple answers:
I am awestruck by the collective nonsense I'm reading on this page. You people need a serious reality check. Even if Twitter was big enough to significantly influence search engine rankings--which it definitely ISN'T--it would still be nothing more than a noisy stream of garbage data, being produced by a very narrow range of internet users.
I do a lot of consulting work for small business owners, particularly in link building. One of the first things I do when I start link building for a new client is find out if they have a link exchange page. Typically, this is a “resources” page, where the client offers a reciprocal link partnership with sites that feature similar services or products.
Lately more customers are serious about SEO and are wondering if it's a good idea to choose an extra or new URL for their website. And I could not give a clear answer to this because I hear and read different stories on this topic. I decided to do alittle test and hope you guys will share your experiences on this issue with me.
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Tonight, as I was writing another blog post, I started working on a graphic that probably deserves a post and discussion of its own. Below is my personal opinion of how some of the key factors in Google's ranking system have changed through the years I've been in SEO: ...
Recently, SEOmoz.org made some changes to the way comments are displayed. In some ways they are subtle changes as they don’t really alter the way commenting works, but in some ways they are pretty dramatic. Regardless of the reason and functionality for the change, I am amazed that the change was not accompanied by a post about the obvious change.
Among the SEO creme de la creme, keyword density is a phrase not even worth re-hashing, but for many, it remains a mainstay in their SEO lexicon. I'd be lying if I said I haven't run my own experiments and seen my own successes in the past with upping my keyword density, despite seemingly "knowing better." I've always had some knowledge of term vector theory, and had an understanding at only the highest of levels, but never actually sat down and tried to walk my math-retired mind through it to truly get it.
Bill Shakespeare – you know, The Bard – would have made a terrible web writer. He never gave a thought to keyword density and didn’t even know what strong text was or how to use it in web writing.
I still have my first ever email account, a Hotmail account that's older than most of the kids on Digg nowadays. Today I logged in to retrieve a lost password and saw that I had over 600 new emails. All of them are spam, newsletters, shopping deals, etc--I rarely get "legit" emails sent to that account since the vast majority of my contacts know to reach me at my Gmail or SEOmoz email address. So it was with great amusement that I saw an email from 1/29/09 titled "Link Exchange Request" from some dude named Scott (not our Scott, don't worry). I've shared the email below:
We here at SEOmoz have been fortunate enough to work with some incredible consulting clients over the years. We've achieved some amazing results and built some wonderful relationships with many of them. We're often asked about what it takes to really develop a standout SEO consulting brand and, since it's an oft overlooked topic, that's exactly what we'll cover in this week's White...
It's been a long time since I've covered blogging strategies, and my recent panel with one of the world's foremost authorities got me thinking that given our success, both with the SEOmoz blog and with blogs for clients, it's time to share a bit more. Today, I'd like to cover how to make that single post you're composing more likely to earn the attention it deserves. Let's dive into the list:
There still seems to be hesitation by some industry professionals to jump on the Twitter bandwagon because they don’t yet understand its value. They don’t see a bottom-line altering reason to devote manpower and resources into building up Twitter followers and starting to tweet. While the uses of Twitter are as varied as the number of members, to those professionals, I would like to present the case that Twitter can be considered and used as Email Marketing 2.0.
Should hiding the ownership of a domain name count as a negative against a website by Google? Websites hiding their ownership have a higher probability of being spam, fake or trying to mislead visitors. I know whenever I look up the ownership of a domain name and I see that it’s hidden, it lowers my trust of the website slightly. It takes some effort to look up every website, but isn’t that the type of effort and homework that search engines are trying to do in order to recognize who to trust programmatically?
A couple of large client projects we are working on at the moment have had me thinking about a tricky issue that rears its head in enterprise SEO projects especially. When large clients are making extensive website changes, our experience is that the section entitled '301 redirects' is inevitably the section that gets read quickly and then quietly shuffled out of scope. We have found we have to push hard to get large businesses to see the importance of permanent redirects.