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New Real Estate SERPs Refinement and a Disturbing Rumor about Google
Rand Fishkin

New Real Estate SERPs Refinement and a Disturbing Rumor about Google

A little bird passed me a rumor today that I can neither confirm or deny, but it's certainly worthy of discussion. The theory goes - when launching a new site, buying a significant quantity of AdWords/AdSense for the site is a good way to tell Google the site isn't spam and avoid long waits in the sandbox. Here's my take on this: There is some logic in the idea that a...

Intruder Infiltrates YaHOO! Japan
K

Intruder Infiltrates YaHOO! Japan

If this were America, surely security would haul off this man in a heartbeat. But it's not. This is Japan, land of the weird and wacky (I know, did I mention I lived there for 10 months?) and Japanese comedian Razor Ramon merely brushes them aside with a... thru...

Matt Cutts' Videos: Part 3
Rebecca Kelley

Matt Cutts' Videos: Part 3

Dear Mr. Cutts,I want to start off by saying thank you for taking time out of your undoubtedly busy life fielding SEO's most burning questions. That being said, I beg you to please stop answering questions via video. I've been chained to my desk for over a day now, and my skin has been rubbed raw from the cuff around my ankle (and from my unsuccessful attempts to gnaw off my own foot)....

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Matt Cutts' Videos -- Take 2!
Rebecca Kelley

Matt Cutts' Videos -- Take 2!

Boy, what did I get myself into? Rand has chained me to my desk and ordered me to summarize the next set of videos released by Matt Cutts. This new batch of summaries is more verbatim than the last one, so enjoy.1. Does Google treat dynamic pages differently than static pages?...

Livejournal's Awesome 404 Error
K

Livejournal's Awesome 404 Error

When dealing with client recommendations for design, usability, and accessibility, we always stress the importance of a custom 404 page. Why? Because I think everyone gets a little sick of seeing standard pages that do little to direct users toward a useful solution. These boring, default 404s are not friendly, they're hostile. And without the proper presentation they risk scaring away less savvy ...

The Internet = The Ultimate Focus Group
Rebecca Kelley

The Internet = The Ultimate Focus Group

I'm proud to say that as August 18th grows closer, I've had snakes on the brain. Why's that? Well, unless you have been actually living in a cave for the past year, you know that Snakes on a Plane hits theaters nationwide in mid-August. Why the excitement? Is it because I'm excited to see movie camp at its finest? Hell yes! Is it because the...

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