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Sorry for the delay, but I didn't realize how truly indispensable I was until I left town for a few days. Once I got back it was nothing but, "Rebecca, Rebecca, the company almost went under without you! Fix this! Help me! Where are my yellow Pumas?" Okay, now that I'm done with my illusions of grandeur, the following is an exhaustively comprehensive recap of my trip to Miami for the ina...
I know there's some friendly folks over in Redmond who like to read SEOmoz, so I'll make this as short and painless as possible. The MSN search engine currently uses link neighborhoods to judge if a .com site is targeted internationally (like, say - to Canada). So, if lots of links point at your .com site from .ca domains hosted in Ottawa, even if you want to be targeting the ...
Good news on San Jose for all my conference considering amigos - SEOmoz will be completely over-represented Danny has booked me to speak on three different topics: On Monday, August 7th from 4-5:30pm, I'll be speaking on S...
Yes, it really is butt-kickin'. The Page Strength Tool is designed to replace the often inaccurate and infrequently updated Google PageRank score in the toolbar. Sure, we don't have access to nearly the amount of data they do and we're not purporting this to be 100% accurate or even a perfect metric for relative importance (though, in ...
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If, like many SEOs, you're seeking to find a good way to tell exactly how many links you've got (or how many your competition has), this post is for you. There are dozens of link reporting methodologies, and I'll try to cover as many as I can remember: GoogleWith the crappiest numbers around, it's a wonder that anyone pays attention to them at all. Google themselv...
Although the obviousness of this article is killing me, it's a decent look at the results of a successful SEO campaign. Sadly, the naming of SEO related articles is still completely tragic - How SEO Upped the Revenues: That's when I deci...
For a very long time (at least in web years), CPC advertising has been the only model for search engines seeking to monetize their search results. While the effectiveness and profitability of these ads can hardly be disputed, it's also obvious from statements like Google's famous "20% of all queries each month are completely unique)" and Ask's "80% of our users' searches show any ad...
Note: If you are unaware of The Project topic, please read the previous parts The Project: pt1 , pt2, pt3I usually have a pretty good hunch of future PR updates, and it was accurate...
A big thanks to Zachary Applegate from Plumber Surplus for contributing this blog on the subject of his team's recent visit to Google's Irvine complex. Hopefully you'll enjoy it as much as I have: While our small team from PlumberSurplus.com was excited to be able to go to the Google open house in their new Irvine California office, we were u...
It's been several months since we launched the 2006 Web 2.0 Awards, but the buzz is still going strong. Later tonight I'm meeting with one of the companies we reviewed. Then, next Wednesday I'm off to Amsterdam for The Next Web Conference, where speakers including Kevin Kelley (of Wired Magazine), Michael Arrington (of TechCrunch), and Kevin Rose (of Digg) will address the way Web 2.0 is changing the way people use the internet.
Matt's been hard at work this week, upgrading SEOmoz's KW Difficulty Tool. It's now faster, more accurate and comes with spiffier graphics. In honor, I thought it would be valuable to write a post on how to read this data: ...
I've been using the private beta of Farecast for a couple months now and I've really enjoyed it. With the launch of their public beta release today, everyone (in Seattle & Boston at least) can take advantage of the high quality data mining and spiffy GUI that the Farecast team has put together. ...
Reading through the the thread - Persuasion Architecture and the Art of Agreement for Website Success - is inspiring. Although the discussion starts with a short review (by Kim) of the Eisenberg brothers' new book, it evolves into a stirring debate and exploration of how websites can influence user actions. From the t...
Ok... Here's my first grey technique that I attempted last week for one of our site (not to hard to guess which one). Our company was confronted with the following elements: -Dire need to start growing our community on a young domain and newly started blog-Virtually no money to spend on it, only precious planned time from actual employees-No knowledge of any kind for viral m...