The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
I hope you read this post and enjoy it. I also hope you never need it. In the 'current economic climate' there is a chance that any company may have to 'restructure' or even cease trading altogether. These events are no fun for any employees involved, but I'd like to share some advice that will help you prepare for and cope with the worst situation if it arises.
This past week, as Sarah, Adam, Jeff and I left the office for our Tuesday lunch meeting, they asked me how the Iceland conference went. I believe my exact words were "It was the most fun I've had since my wedding." The more I reflect on the experience, the truer it is. I arrived in Keflavik airport at 6:15am last Thursday morning. I walked outside to take the bus to Reykjavik...
I've officially hit my 1 year anniversary as an official SEO! Writing a YOUmoz post (This is my 2nd one) to commemorate it was always in the back of my head. I would like to thank nicchenet for writing this anniversary post to ACTUALLY motivate me to write MY Thank You to SEOmoz.org.
The SEOmoz team has been beavering away lately, adding more and more data to Linkscape and chipping away at the coalface of cutting edge R&D with SEOmoz Labs. One of my favourite new toys in the Labs section is “Top pages on domain”. “Top pages on domain” gives you a page by page analysis of your domain (or someone else’s) ordered by the number of linking route domains:
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The days when press releases were written for the sole purpose of pitching a story to a news editor are over. The consumer may also read the press release at places such as Google News, Digg, and Technorati. There are many more places to submit your press release today and more people are reading.
Introduction A few days ago, there was a blog entry by jordan8037310 titled "How Do You Crack Open That Marketing Budget?" It got me thinking about how we compete with other SEO companies.
Short post tonight, as demands on my time are in excess of even their normally overwhelming quantities. Hopefully I'll make a bigger return to the blog with the last piece of the beginner's guide (on analytics), a post on my recent, amazing trip to Iceland for RIMC and more depth and detail on using Nick's phenomenal new Top Pages Tool (seriously, it's a game changer). One search result...
The Twitter debate has been raging for quite some time now and I have seen and heard more than a few folk claim that they generate a lot of business from it; however, there has been very little information on the actual (as in tangible, monetary) value of the application to companies rather than sole traders.
We've given a face lift to an oldie but a goody: The Professional's Guide to Link Building has been updated and is available in web and document format. Written by link builder extraordinaire Eric Enge, the guide is a great resource for beginners who want to know why link building is important and how it impacts a site's rankings. Additionally, it covers various link building strategies and lists a ton of tools and resources to help you find links.
This is my first post on YOUmoz, so I hope you find it of some use. This is simply the process I follow when I start doing SEO for a company.
While SEO is one of those great industries that moves quickly and is ever changing, a lot of the core fundamentals remain the same. Because of that, you can find yourself doing the same things over, and over, and over again. In this post I want to look at 7 steps you can implement into your SEO projects in order to maximise efficiency but still keep up a high standard of quality.
There have been a few mentions on SEOmoz regarding online reputation management and public relations. Rand discussed how to remove a page from Google and RZ Awhyles brought up the simple fact that sometimes, you just need to apologize directly. But neither talked about ways to discourage negative feedback being distributed online in the first place. Taking measures to prevent reputation damage and negative PR is always better than trying to recover from a less than positive review or statement.
Good presentation skills are essential in the SEO industry. As well as the multitude of conferences that feature so prominently in our industry, we are also often called on to present SEO clearly (and favourably!) to potential clients and skeptical CEOs.
Which of the following describes the visitors to your website? * Random internet netizen * A member of a community * One of a select few members of your website's community