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Are You Forcing Your Users to Superfluously Click?
Rebecca Kelley

Are You Forcing Your Users to Superfluously Click?

Marketing Psychology

Unnecessary clicks really put the "super" in "superfluous," yet we run into them all the time. Whether they're the fancy yet impractical creation by a site designer, a lazy workaround courtesy of an apathetic developer, or a misguided "I've been trying to architect this site for two months now and I can no longer see straight" decision by an SEO, these seemingly innocent clicks can have a negative impact on conversion rates or, simply put, they can irritate users. Below are a few examples of some clicks that cause me to grit my teeth and shake my fist.

Creating a Methodology for Potential SEO Clients
J

Creating a Methodology for Potential SEO Clients

Public Relations

This is a topic that has haunted me for years. And to this day, it is not something I've been able to master completely. How do you approach a potential SEO/SEM client? Do you have a checklist, a script, or list of questions? From where I'm sitting, there is truly no set way to initially evaluate each customer unless you only strictly offer one type of service su...

Copyright and Cacheing: What Happens If You Change Your Mind About Letting a Search Engine Cache Your Site?
Sarah Bird

Copyright and Cacheing: What Happens If You Change Your Mind About Letting a Search Engine Cache Your Site?

E-Commerce SEO

May It Please the Mozzers, Many of you may remember the case Parker v. Google, Inc., in which the Court ruled that Google was not liable for direct copyright infringement by archiving and displaying usenet postings that contained copyrighted material, and also by displaying excerpts of websites in a list of search results. The case was one of many major search engine "win...

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SEO Company Search Results - An Embarrassment to Google and the Other Engines
Rand Fishkin

SEO Company Search Results - An Embarrassment to Google and the Other Engines

Search Engines

One of the central goals of all the major search engines has always been to limit the extent to which manipulative activity could affect the top search results. It's been my general opinion that there's no better place to start this enforcement than our field - search engine optimization - and the SEO companies that offer this service. It was therefore to my dismay to see the following search r...

Roundup Thursday for the Week of 10/19/08
Rebecca Kelley

Roundup Thursday for the Week of 10/19/08

SEO Events

Stories, news, and other notable items from the past week: * Dwight Silverman criticizes Valleywag writer Paul Boutin, who said that blogs are becoming obsolete and that nowadays all blogs are a "tsunami of paid bilge." Never mind the fact that Paul works fulltime at the SiliValley gossip blog. What a butthole.

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Have a Commercial Website? Then Digg Won't Like You
Rebecca Kelley

Have a Commercial Website? Then Digg Won't Like You

Social Media

I'm a fan of Digg and visit it every day to read various stories and check out what's new. Every so often I comment on stories and submit stuff. I get a "woo hoo!" feeling whenever one of my comments gets a bunch of diggs or when a submission hits the home page, which, combined with the site's content and news stories, keeps me coming back for more. Sure, lots of people bash Digg...

CSS Galleries: Great for Traffic and PageRank
D

CSS Galleries: Great for Traffic and PageRank

Link Building

About CSS Galleries There are hundreds of CSS galleries on the internet in various languages. Their goal is to showcase visually appealing websites for design inspiration. Websites usually must be XHTML and CSS valid to be accepted. Most galleries prefer the site not have Flash. Although PageRank is constantly changing, many currently have a PageRank of 4 or higher, which can do a great deal to help your site.

PissedConsumer.com: Link Farm Dominating Google SERPs
C

PissedConsumer.com: Link Farm Dominating Google SERPs

Blogging

First off I would like to point out that I am a paid search specialist, not an experienced SEO. If this article contains technical mistakes, I apologize. I am a marketer by nature, not a techie. I am technically savvy enough, however, to spot an obvious link farm/spam scheme, such as the one run by the web site: www.piss...

Help! My Industry Is Boring And My Imagination Is Hurting
Jane Copland

Help! My Industry Is Boring And My Imagination Is Hurting

Social Media

This is an older topic, but one which is still worth discussing: what is the best way to investigate linkbait, viral or other content-based link building efforts in "boring" industries? How best to find out what worked in the past? How best to find out what didn't work? We have a range of tools at our disposal when it comes to content-based link building research. You've h...