The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
No worries if PPC isn't your bag... this article ties into SEO and general business tactics as well. If none of those things are your bag, then just skip to the bottom - I made a lolcat pic to appease you. Brats.I was reading Kate's post on Tightening PPC Ad Budgets and thought I'd chime in with my take on thos...
Reputation management problems are delicate enough when a company or an individual discovers negative press in search results for its name or common keywords. The situation becomes even worse when undesirable results are not the work of a disgruntled person writing about another, but of someone pretending to be someone else. With the growth of social media and, specifically, social networking, thi...
I am an Aaron Wall groupie, I use his tools, and often go up to him and say thank you (and walk away) at every conference because of how much info he graciously gives out, but this time I think he is SO WRONG on his most recent blog post titled:Why Traditional SEO Consulting usually sucks My old bo...
For the last two years, SEOmoz's Page Strength tool has been one of our most popular features. Using data collected from sources around the web, it aggregates, measures and scores a page based on its relative popularity and importance. But, it's always had one huge flaw - not everything on the web is a page. Back in January of this year, we concepted out a method to fix this missing pie...
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Link building is without doubt the most powerful driver of search engine rankings and as such has become the most abused. Not so long ago reciprocal links were the SEO’s stock in trade greatly influenced by the hallowed teachings found within Page and Brin’s original PageRank document. In their ongoing quest to deliver the most relevant results search engines devalued links that are...
Owning a domain name is much like owning land. On top of that land you can build something valuable (or something you want to use yourself), you can sell the land on to someone else (with or without construction) and it has an address. Of course, this applies more to generic domains.
I know, I know. Google's indexing Flash and Flash developers can rejoice now that their content is SEO-friendly. Sorry - I don't buy it for a second. Flash content is fundamentally different from HTML on webpage URLs and being able to parse links in the Flash code and text snippets does not make F...
Having been inspired by the fantastic paid search posts which I’ve been seeing on here recently, I decided to chime in with one of my own – hopefully you’ll find this useful :)What is impression share?You can calculate your impression share by dividing the total number of search queries relevant to your campaign by the total number of times your ...
Yeah, yeah we have all read the blogs http://googleblog.blogspot.com/2008/06/google-learns-to-crawl-flash.html, http://googlewebmastercentral.blogspot.com/2008/06/improved-flash-indexi...
It's been a long time since I've blogged about design & usability topics, but I think we're overdue for a revisit. Luckily, in my recent web browsing, I stumbled across some remarkably innovative (as well as several old-school) uncommon design elements that made me take notice. #1 - News via the Logo Sites like Google, Yahoo! & Reddit are famous for...
I've had a few different people approach me because their sites have been banned by Google based on the filing of a DMCA Take-Down Notice. Their sites are gone from the SERPS and people want to know SEO and legal strategies for getting around this problem. Today I'm going to share the best legal response to this problem. Your best bet for getting content restored is to file a counter-notification in accordance with the DMCA. I'll give you some background information and then some sites with more detailed information and examples below.
There’s been talk here and there about the right kind of preparation for SEO professionals. My degrees are in linguistics, and I want to be the first to suggest that this is good preparation for SEO. For one thing, hardly anyone knows what it is. I spent all those years having conversations like this:“What’s your major?” “Linguistics.” Pause “Oh....
Google is working on the Social Graph API that can be used to take your existing connections on social networks and apply them to any new networks that you decide to join. The two current solutions on adding your friends to new socials networks are:Manually search for your friends on every new network you join. T...
This week our good buddy and SEOmoz Global Associate, Tom Critchlow, is back in the hizzy for an awesome installment of WBF. In this video, Tom will walk you through all of the important components to look at when conducting a basic SEO Site Review. This is the bread and butter of most SEO consulting so for those of you new to the game, it's a great primer; and for those of you witha few mil...