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This post came to mind after a day of further tightening down budgets. See I work in the financial area of the world and as we all know, the recession we are in is hitting there real hard. While some of these tips are more "financial crisis" based (and can be loosened in better times to get more long tail traffic), most are just good tips to be used on any campaign at any time. ...
Stories, news, and other notable items from the past week: Three star links: * The best SEO training money can buy (hey, we do have to wade through a lot of shit in order to achieve top rankings...). * Apparently Yelp is shutting down accounts it thinks are "trading glowing reviews with other business owners." It's a tricky situation for Yelp since they obviously want to keep the quality and sincerity of reviews up, but they don't want to mistakenly witch hunt innocent people. * Finally, a video of search engine spiders crawling the web.
No SEO stuff here; this one's just for fun. I can't tell you how many emails I get asking if I'll write a post exposing hypocrisy ABC or fraudulent company practices XYZ. It's a lot. The thing is - I wish I could write those posts and offer them up to the search blogosphere. The information is valuable, whether it's helping you avoid a scam or giving you ...
A long time ago I had read a quote in a blog post - An SEO that never had a website penalized is not a good SEO. I am not a black hat SEO and work with a very respectable online marketing agency, I am just tired of being beat by blackhat SEOs due to a too forgiving God Google.The penalty (was a -30 penalty) that made me a good SEO happened to my&...
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Quite often, people ask me this, either to my face, via Q&A or in emails: how do I come up with truly unique, never-before-seen, shiny new ideas? What a question. It's a rare thing to come up with something that's really never been done before. Many of the novels on a bookstore's shelves contain stories that have been told before in one form or another. Real originality is fantastic, but there is plenty to be made from taking a good idea and putting a new spin on it and making it better.
If you’re a service provider, you know all about project creep. It starts out as a simple re-do of an out-dated site and suddenly you’re adding live feeds and, “oh, would you mind adding a blog?” Been there? It’s called project creep – a project that expands without additional compensation and it’s pretty common among consultan...
There's been a fair amount of buzz recently about online reputation management and how to do it. One thing which I think has been missing from the discussion however is looking at the different ways a negative reputation can manifest itself online. After all, not all negative reputations are created equal. Sometimes it's a page that looks innocuous but contains mildly negative negative things once...
Marketing To the IPod Generation Written By: Sanjay Andreas Bhatia Fellow Mozzers: First and foremost, thank you very much for warmly welcoming me to the SEM community. I stumbled upon this website when I began researching and preparing for a new position I accepted: Internet Marketing Specialist for an insurance brokerage in L...
Over the last couple weeks, I've seen some very cool new (and older, but "new to me") tools in the search marketing field that I think are worthy of testing to see if they make a good fit for your organization. I know I don't cover 3rd party tools as much as I should, so to make up, I've got 3 in a row. The first, ...
If you come to the point in your relationship with an agency that you think you want to bring your search marketing in house, it can get annoying to get your accounts back in your possession. Some just require a password change, but one in particular (Yahoo) can be very annoying. Please read this if you are an agency, thinking about working with an agency, or wanting to bring your marketing...
Tonight I'm continuing with our headsmacking tips theme (see #1 from June) with a piece of SEO advice that's been around the industry for longer than Google but still doesn't get the traction it deserves. When it comes to top-level menu navigation, most of us are thinking about which b...
To date I have journeyed through my Keyword Discovery Process and waded through the first part of the Small Business Link Building (analysing the opportunities). This post is a follow up to the latter, and discusses the wa...
A PageRank layman recently asked me how Google decides what site gets what ranking. Rather than bore him with technical tidbits from last decade's abstract, I thought I could better express the concept through a medium we can all appreciate: celebrities.The metaphor is a simple one: PageRank is all about the quantity and quality of inbound links, right? Well, the value of a celebrity...
I'm currently working on re-authoring and re-building the Beginner's Guide to Search Engine Optimization, section by section. You can read more about this project here. Links - a Proxy for Popularity and Importance ...