The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Whether or not you believe that Google has an official duplicate content penalty, there's no question that duplicate content hurts. Letting your indexed pages run wild means losing control of your content, and that leaves search engines guessing about your site and its purpose. Imagine that you have 25,000 pages in the Go...
In the SEO world we are always learning old and new ways to promote our websites and make them more visible on the web. This is what search engine optimization is. We want to get more traffic to our site and we want our site to rank higher on organic searches. There are many ways that we can accomplish our goal and there are many ways still to be found on how to do SEO. ...
As I have often stated, I work with many small clients, especially in the medical field. There are few problems associated with this market, none of them unique, but a pain to deal with for the revenue that you make on taking on small clients.1. Explaining SEO – It’s hard enough to explain SEO processes to CEOs and corporat...
One of the biggest challenges I personally have with each site I work with, is maintaining a level or organization around the development, planning and implementation of my own and/or team's efforts. How many great ideas do I have floating around my desk and office in squirreled away emails, post-it notes, text files on my desktop, items pinned to the bulletin board, web ...
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J. K. Rowling (She wrote a little book called Harry Potter) recently gave the commencement speech at Harvard University. She spoke about the power of failure and the incredible potential of imagination. It was a great speech that left me with one powerful lasting gem. She pointed out that humans are unique in their ability t...
During my 6 hour flight from Seattle to Baltimore I wrote down a few notes from the SMX Advanced conference and thought this might provide me a chance at my first blog post on SEOMoz. I will spare you a recap of the conference, as much better writers have already given excellent accounts of SMX Advanced. I would however like to recount a story about the true nature ...
Here is my two perspective on the heated debate regarding SMX Advanced 2008.There should be a session dedicated to blackhat seo tactics and I believe it's important to address in an advanced seo conference. However, it should be by choice to hear those tactics. I can't imagine being a consultant and convincing the in-house SEO manager of one of my clients to atte...
At the beginning of last week, I asked for your questions and recieved more than a hundred! As promised, here's a first round of answers to those queries, and, not surprisingly, I think there's some terrific material in here for everyone who reads SEOmoz or works in the SEO or startup community. The SEO...
It's hard having a conference in your own backyard. Everything feels so much more stressful--you have to drive back and forth from the conference to your place and back out for dinner and networking events, you have underlying priorities that are hard to miss (I missed the kickoff networking event at the Sculpture Park due to an open water swim clinic), you have spouses or family members you have ...
I always find it difficult to begin conference recaps. To me, they always sound trite. They're the high school English class equivalent of the forced short stories that begin, "We packed up the car to go to the beach..." Thus, my complaining about beginning conference recaps is how I've chosen to start this one. Luckily, there is plenty to talk about from SMX Advanced, and...
I had the most ridiculous, useless, time-wasting conversation with a garbage "lead" the other day. What follows is how to shoot these jokers down like playing Duckhunt with a bazooka. But just before, here's the context.The lead and I are talking, and the "lead" mentions my being 20. I'm a young guy, he notes, and therefore I should be all the more excited by ...
This week we're joined in Whiteboard Studios by Eric Enge of Stone Temple Consulting. Eric knows a thing or two about link building campaigns, so he and Rand discuss the many tactics one can employ when building bulk links, everything from shiny white hat to shady black hat, and everything in between. ...
Fast, Cheap, and Out of Control – A Viable Strategy for Developing Websites It sounds like an answer line from Johnny Carson’s Karnac routine, but Fast, Cheap, and Out of Control was the title of a documentary film made a decade ago. Erol Morris, the director, pointed his camera on four unusual subjects. The title com...
Greetings, I am now officially moving from lurker status to contributor. Yay!It is oft debated the value of the .EDU TLD and whether the domain itself carries greater weight with the searche engines or if it's just the high value content of the higher education sites. No matter which side you are on, wouldn't you like to have some easy link love?We're all o...