The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
My last post I talked about my experience hosting images on Flickr and the total lack of traffic I recieved from Google Image search. I decided to take it a step further and see if I can get some more data on this.My general hypothesis is that Google give a preference to images hosted on the same domain as the page it is linked from. The rational for this fr...
The issue I want to talk about is geo-delivery i.e. delivering different content to different visitors depending on their geographic location. When you don't know more information about the visitor (from sign-up information, cookie, etc.), the only way of doing this is through determining their location from their IP address. Whenever you start talking about selectively delivering content based on IP address, the topic of cloaking inevitably comes up.
As an SEO/SEM consultant, I do often use tools that are online. Some of them are good, some difficult to use, some I never use because they are only for the US and have no other language than English.Of course, one of the tool I do use, is Google Trends. Today I heard the news, and heard that Hilary Clinton was about to stop her race for the US Elections. So I went to Google Trends and d...
After attending only a few SEO events and conferences it becomes apparent that search marketers like two things just about as much as they like links. Those two things are caffeine and alcohol, something you'll typically find in great abundance at your next search marketing event.Growing up in the food and beverage industry it's been second nature for me to pay attention to what ...
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Our European colleagues have been buzzing about a new law prohibiting certain stealth marketing tactics. Distilled, IPA, The BBC, BigMouthMedia, The Times Online and Marketing Week have speculated on the potential fallout of the new regulation. Many have predicted the demise of common, but controversial covert marketing techniques, including paid links, fake reviews, flogs, and comment seeding. What exactly does the law prohibit? Is it the death of stealth marketing? What does it mean for stealth marketers in other countries who may do some business in the UK?
Creating viral content for social media is always a gamble. Seemingly great pieces can unexpectedly flop while poorly written blog posts and strange images can go viral without any effort from the creator. In most ways, the success of viral marketing is out of the hands of the marketers. Yet, smart marketers, just like smart gamblers, know there are certain things they can do to help their chances...
Before you read any further... there are NO free links on Search Engine Watch. I just made that up to get your attention. Well... kinda. Ok, so maybe there ARE free links... but only if you're a douchebag SEO wannabe. I'm only using SEW as an example, because (1.) it's the first example I could find, and (2.) I'm hoping th...
Could you benefit from heavy traffic to a money making page on your Web site or blog??How about heavy traffic to a list building lead capture page??Here's how to provoke heavy traffic to either or both of the above in 3 simple steps.(1)Choose a domain name that's humorous or provokes curiosity(2)Re-direct that domain name traffic to a...
It happens. Even to the best. The job is completed; all deliverables have been delivered (and perhaps a few thrown in to build goodwill), and the client is still not happy. The small business owner relies on repeat business for long-term success and a disgruntled client is NOT going to build your client base. In fact, a dissatisfied clie...
I was very impressed by two aspects of the post: its literacy and its honesty.Especially during the hopefully closing business era we've all recently lived through, stupidity and dishonesty have ruled the day. Even a year ago, I still dispaired that everyone I did business with represented a barely hidden value system based on Milton Friedman-type winner-take-all (at whatever cost) e...
My company is very focused on the global marketplace. Thus far this year, we've targeted the Spanish, Portuguese, Russian, and British languages in search results. If you're playing "One of these things is not like the other..." you probably feel the urge to inform me that "British" just doesn't belong. On the technical merit of your argument, I woul...
My first triathlon was this past Saturday (it was a sprint), and it didn't go so well. I figured there would be some way to use the experience as a lesson learned about SEO, so I thought about it for a bit and concluded that there is a lesson indeed, and it is about paid links. Obviously, it's a loose tie-in, but whatever, I'm good at...
Okay, so here's my thoughts. The challenge will not come from within. The brain drain from google is one thing, the new and "improved" search engines are another. However, taking a bigger picture look at "who has what" allows another angle.Most major companies have web analytics software, there are a few major players in this space and they have the informa...
I was browsing my friend Jeremy's site last week and saw that he had already reached Round 8 in his Q+A series. I've done it once before here at SEOmoz - Questions Here and Answers Here - but it's been 7 months, so I think we're due for another ro...