The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
About two weeks ago Rand and Scott posted a Whiteboard Friday explaining how to get a SEO job. I think it is a great resource for SEO’s who already have a lot of experience, but what about those who don’t? How are the inexperienced supposed to get their first job at an internet technology company? The foll...
Yes, whiny title writer, you most certainly do. Check out this piece from the AP on PapaJohns.com: The nation's third-largest pizza delivery chain trumpeted the $1 billion milestone Wednesday, noting that its U.S. online sales have been growing at an average clip of more than 50 percent per year. In 2001, the chain's online sales totaled $20.4 million. Last year, its online sale...
What is the best degree to get when starting a career in Search Engine Marketing?MarketingBusinessAdvertisingCommunicationEnglishThe History of Art Before 1746Okay, I made the last one up. When I was starting college, I don't think I would ever dream of having a career in Search Marketing. Why? Didn't know about i...
Both cases involve using a competitor's trademark for advertising purposes. However, they represent fundamentally different understandings about how metatags work and the effect, if any, they have on the consumer. Because the value of using keywords in metatags for ranking purposes is minimal at best, you could respond to both of these cases with a resounding, "So what?" Why do we care if you can or can't use a competitor's mark in keyword metatags since that is not a viable SEO strategy?
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Most of us in the search space are familiar with the principles of the "query deserves diversity" (QDF) algorithm at Google, but this is almost certainly not the only intent detection process and algo-tweaking area the engine applies. One popular theory that gets inspires a good bit of discussion around the SEO water cooler is that Google may recognize queries with the potential for mult...
I've been shout-neutered, folks, and it ain't cool. Let me explain. Yesterday I submitted a story to Digg. I didn't expect it to get on the home page, but I had an "Oh well, what the hell" mentality about it. My plan was to do the usual--shout it once and call it a day. After I submit a link to Digg, I typically shout the story to my friends in about three waves. You can o...
Barbara Ling of Ask Owlbert is a veteran webmaster. She recently commented at my site and as we were trading followup emails, I realized that she was someone with a lot of experience and great advice to share. Thus, this interview. Enjoy! 1) Tell readers how you got started as a webmaster. What was your first project? How did you build it...
This week Rand fields another reader inspired topic: Why share content that could possibly be used by your competitors? There are several reasons including Attention, Authority, Credibility, Scalability and Marketing. Watch the video to learn the thought behind how sharing your ideas and content can help you out in all of these areas. ...
At their purest for, search engines hope to use the wisdom of crowds to accurately sort pages across the internet. They pay attention to the words a page uses to talk about another page and adds up some numbers. This is obviously a wonderful idea for a system until people figure it out and begin to manipulate it. At this point algorithms become involved to try and detect spam and malicious code an...
Stories, news, and other notable items from the past week: We've got star link Yahtzee today--a link for every star! Woo hoo, time to celebrate! Zero star link: * Mel showed me this, for lack of better words (and please excuse my French) fucked up WikiAnswers response to the question "How many people did Joseph Stalin kill?" Anyone care to improve the answer so that it's not batshit crazy and is instead at least passably objective? Anyone?
This short post looks at a Jakob Nielsen alertbox column entitled, How Little Do Users Read? Why a short post? Well, it would appear that we don't read long posts, so why bother? Nielsen examines a study from the ...
Hello YOUmozzers! This is my first ever YOUmoz blog post and possibly my last, depending on how well SEOmoz can handle a little bit of constructive criticism. ;) Up until about 3 weeks ago, I was working at a fairly well-known SEO firm, but unfortunately, my valid SEO theories and genius-grade ideas weren't welcome there, so I decided to strike out on my own! SEOs are...
Managing Customer Care:“It’s easier to keep a client than find a new one.” Yeah, it’s an old cliché, but it’s a cliché because it’s true. The key to long-term site success is an expanding customer/client base – repeat buyers of your goods or services. Keeping the customer satisfied, especially ...
I apologise for another Facebook-centred post, but something interesting happened to me this week. I also realise that it is a bit strange to title an original post, "The Revised Edition," but this is indeed a complete re-write of my first draft. My initial post was titled, "Cusomter Service Protocol 101: Threaten To Ban Your Most Loyal Users" and it was quite the diatribe. You see, on Monday Facebook threatened to ban me. They said I had been caught spamming. I became very angry, as I hadn't spammed anyone. I'm also one of Facebook's biggest fans in an environment where everyone has something bad to say about the company.