The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Over the past few days, I've seen a lot of questions in our Q+A section and across the blogosphere that suggest it's time for some direct answers from the search engines on major issues that affect business practices, consulting and website building. Here are the ones I believe are in desperate need of straight responses: To all the engines - does content on subdomains i...
One of the main advantages of online advertising is that everything is measurable. The advertiser knows almost instantly all she needs to know about her ads: impressions, CTR, cost, conversions etc; that way he can quite easily calculate his ROI.Some advertisers who do e-commerce, however, come to me complaining about the fact that while they manage to increase - primarily through PPC - ...
Recently I attended the eCommerce Summit, and while I was there I attended the "Using Press Releases to Drive Sales" session. The sole speaker was Joe Beaulaurier, marketing manager of PRWeb. Sure, his session was a bit salesy (then again, so were a lot of the session at the eCommerce Summit, but it is ecommerce, after all), but he did make so...
Marketing Channels:Integration = Local Synergies Most SEO professionals have worked with small, brick-and-mortar businesses seeking to drive local traffic to the office or store front. So, the client site is optimized for local search, launched and, often, fails to live up to minimum expectations. The local purveyor of goods...
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Here in rainy London we have a mayoral election waiting to be announced. It's quite a big deal. I just did a quick search on Google news to see if the result had been announced yet.All the usual news sites are talking about how Boris Johnson will almost certainly win.The Telegraph though came up trumps and had a headline of :Boris Johnson wins London...
Last week, there was minor uproar over a Florida District Court's Order involving negative keywords. Understandably, many SEO/Ms were anxious that the Court screwed something up that would prevent companies from bidding on their competitors' trademarks for keyword advertising. Ars Technica ran the headline "'Negative Keyword' Ruling May Have Big Impact On search Ads." Search Engine Watch also expressed deep concern about the ruling, calling it "a dangerous precedent." The Horror! I want to assure the search community that the court's order isn't radical, nor is it likely to have adverse affects on keyword advertising. Let's take a quick look.
I setup my Twitter account in April 2008 to see for myself whether Twitter was worth its weight. I initially setup Twitter just for the web but that wasn’t very engaging. I then set it up for my phone and that was too engaging for my lifestyle (plus I don’t have an unlimited texting plan). I finally decided to choose the IM option and to turn ‘devices ...
I'm currently working on re-authoring and re-building the Beginner's Guide to Search Engine Optimization, section by section. You can read more about this project here. How & Why "Great" Sites Rise t...
A couple of weeks ago the AIRWeb held it's 2008 conference. I've taken a stab at my own adversarial information retrieval tool...
PPC Summit is Searching for the Best Search Marketing Strategy Contest We're calling all internet marketers to submit your proven most effective Search Marketing strategy or technique that increased your conversions! It's easy, go to the PPC Summit contest form here to submit your best practice: ...
Trip-Wire Marketing:Stealth and Position Create Explosive Results Trip wires are used by guerillas and regular military to set off explosives or warn that a parameter has been breached. The enemy breaks the wire hidden in the undergrowth, detonating a grenade strapped to a nearby tree. Or, the intruder breaks a trip wire to set of a warning bell. Tr...
This week Rand discusses the topic of Personal Branding. What are the pros and cons of having a personal brand for yourself or within your company? How can you build a personal brand, and what benefits personal branding can have above and beyond corporate branding. Enjoy! ...
Working as a tech at an SEO company isn't always about SEO. Behind the scenes there are servers to support, tools to debug, and interoffice technical problems that arise all the time. The developers at SEOmoz have picked up a few tricks & tools along the way that have helped us solve all sorts of problems. I'd like to take this chance to share one of these tools. This ...