The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
I was happily searching Google the other day, something I do quite often. Then I noticed one result that stuck out: A page on Aboutus.org was listed twice. But the second time it had a bunch of gibberish before the URL. It appears to me there was a <br>...
Stories, news, and other notable items from the past week: Two star links: * Regarding TechCrunch's "Is Keyword Search About to Hit its Breaking Point?" article, well, I'll quote what Rand said: "[S]uch a load of crap. Users have to change, not engines."
Introducing VisualRank When you search for McDonnalds on Google's Image Search, Google won't scan the pictures in its index looking for visual clues linked to McDonnalds. Instead, they do what most other search engines do: It looks at the text surrounding the image itself (caption, paragraph text, titles, etc...)It reads the filename...
If I had been paying attention on April 15th, instead of swanning around New Zealand, I would have noticed that Facebook had launched what amounts to an elementary keyword research tool... and as I write that, I realise that Facebook Lexicon is perhaps less elementary than some of the tools that we already pay for. An anonymous aggregation of "public and semi-public" keywords from across...
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Today I was trying to pull up a website when my computer had one of those hiccups. Somehow, I only managed to get .com in the address bar before I pressed enter. As it typically does when it can't find a site, my browser forwards me to Google's results for the term ".com". The results I received were a little surprising and I would like to know the SEOMOZ Co...
Last week on The Office, corporate weenie Ryan visited the Scranton branch and told them that they needed to make up extra sales that their website should have brought in. He had been fervently pushing the website onto the staff, telling them that version 2.0 of the site will be even bigger and better, and that embracing new technology like online sales will skyrocket paper purchases and make thei...
Aw, Twitter's all grown up: It's got spam!Sniff. I'm so proud.If you want to make sure I totally ignore your Twitter follow request, please: Make sure you're following at least 5,000 people, but have only 100 followers.Have at least 10 of your last 15 posts deal exclusively with Toshiba television sets, pirated software or discount perscription...
Chapter 4 of Web Design for ROI is all about landing pages, and it's the best and most valuable chapter thus far. The chapter starts off with this little gem of a quote: Enter the custom landing page. It's a web site's stand-in for ambassador, concierge, and superstar salesperson rolled into one. It's been carefully crafted to meet, ...
With the SEO / SEM Industry maturing and people becoming "professional" SEO's, there has been a growth in Search Engine Optimization training seminars and online schools. Currently, there exists no way to rate a good school from a bad one, and the risk of paying for an incomplete education is high. So what does a school have to cover to graduate competent SEOs?Here ...
<p>Outbound links play a critical role in your overall linking strategy. This runs counter to the philosophy that used be popular in the industry, that of hoarding PageRank. You do read less about the notion of hoarding PageRank these days than you used to, but I still think that many publishers do not fully understand why outbound links are important.</p><h3>Understa...
I may be totally wrong on this, or maybe I've overlooked some obvious explanation as to why the content on the end of nofollowed SEOmoz comment links has been indexed and ranked. Puzzling over this by myself and with friends hasn't produced any good conclusions, so I thought I'd throw this out there to the community. Nutshell: periodically, I'll search for my own name in search engi...
Lots of people drinking from the stupid fountain this month, apparently, and since YouMOZ is becoming my favorite place to vent, I thought I'd post some of my favorites:"We're in a holding pattern." - from a potential client in the travel industry who's been internally debating whether to conduct any internet marketing for eight months now...
In fact, the whole nasty mess is public record because the owners of The Secret are suing their former internet marketer for trademark infringement and violating his duty of loyalty to them. The case, TS Merchandising v. Hollings, was filed November 2007 and includes allegations that Hollings infringed and exploited The Secret's trademarks by selling his own merchandise under the brand, cutting unauthorized side deals with vendors of authentic merchandise, and generally using his knowledge of SEO for evil by seeking personal gain. The whole story has the bizarre, made-for-Tv feel about it. Regardless, it's an interesting look at the kind of trouble that internet marketers can get themselves into.
Business Dog told me to post a quick reminder that the special, deeply discounted Introductory Offer on the new SEO Video Training Series expires Monday. This is likely the best price we'll ever offer on this series, so don't wait, get it before this offer over! Do you really want to ignore ...