The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Lately I have been reading about online behavioral analysis and have started to realize its potential for advertising. To better understand its power try this simple exercise. Open a new window, go to Google and search “malpractice”. Then right away search “lawyer”. Look at the ads on the right. You li...
Yesterday I sepnt the day in San Francisco at the Domain Roundtable hosted by Jay Westerdal and DomainTools.com (BTW - they've got brilliant tools over there). Since I'm swamped with travel, building decks and trying to find SEOmoz some new office space, I figured I'd just use the ol' bullet point list. What...
Sorry for the delayed Whiteboard Friday, folks. You'd think I was asking Rand to drag himself half-way around the world to film the damn thing...jeesh. Nonetheless, this week Rand discusses how SEO campaigns and their results can have a dramatic and valuable impact on your branding efforts. Enjoy! Video goes here ...
Hello, SEOmoz readers. My name is Jane and I work here. You may remember me from posts that were written about two weeks ago. I've been pretty quiet recently (the Moz Points are suffering) because I've been at the first SMX show in Australia. Rand already wrote about the show, but I thought I'd share my take on the conference and provide a short "overheard" as well. At the...
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Yesterday, I was jolted when I suddenly discovered these grey and green bars next to the Google local search results. I clicked on impulse and was immediately taken to my skype client to make the call. My immediate reaction was, “Oh, then I have to pay, and here I was thinking I would make a call at Google's expense.”For a long time, Google has been experimenting with the...
1. Attention Spans Are ShortThe average TV commercial is around 30 seconds to a minute long, not only because commercial time is expensive but also because that is the optimal attention span for the normal person nowadays (sadly). As you watch a commercial you'll notice that many are mini-stories, starting with a build up, resolution, and conclusion. It's important to remember yo...
The following is a gross exageration of my reaction to an incident I experienced recently, the form of writing is intended to poke fun at my ridiculous reaction to it. So i'm doing some routine checking in on my inbound link numbers for our site, open up google webmaster tools and I see this : ...
Stories, news, and other notable items from the past week: The links are a bit scant this week due to being super busy and Rand being out of town. Special thanks to David Lindop for providing me with some nice roundup link suggestions. Thanks, David!
It's a bold statement; my title. I'm sure it's not entirely true but people like Viacom, RIAA, and most people fighting for the stop of illegal sharing are definitely looking at communities like the one created at YOUmoz with fear in their eyes. The Internet created a phenomena where copyright law enforcement has gone into a frenzy, with once ...
This was brought to my attention a few weeks ago, but I've only now been able to look into it. This site that rates schools across the nation is a useful resource for parents--it even won an award for "Best Family & Parenting Site." Looking at the "Glendale Schools" page, at the footer I see a link that says "Glendale Real Estate." ...
After reading through "Widgets gone wild" blog post and reading lot of 188 odd comments, I am taken aback that no body suggested JustSayHi to stick to their gun and keep the website running.This is going to set a bad precedent for many other online businesses. Before you read this, I am neither an expert in online businesses nor in SEO world. I am still struggling m...
<p>One of the most important things you can do to help create a successful web site is to build a site that provides a remarkable experience. If we look past the popular phrase "linkbait" (a term I don't like because of its negative connotations) we need to answer the question: "why would someone link to our site?".</p><p>When I first talk to a clien...
I'm sure most of you out there already know that Google has its flaws, but for the most part it runs like a well oiled machine. I spent a long time working on ranking well in Google, and I've found a new problem that may not even apply to most people. Once you rank number 1 for a extended period of time, you become a trusted source for that keyword. Now I'm s...
If you are involved with internet marketing for more than five minutes you will inevitably hear someone preach about the power of Digg. It is funny how hard people work for their 15 minutes of fame. Yes, if you make it on the homepage your website will receive hundreds of thousands of views in a single day. Yes the links it provides will help your search rankings. And yes the ...