The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Being a BSc in psychology, the entire internet sometimes seems like a fieldtrip to me. SEOmoz.org being no exception. Thus, I hereby present you my findings of the group dynamics at SEOmoz.org. These findings are made within 10 days, and thus be off on some levels. If these types of analysis are welcomed, I will keep my eyes open and report back on it after a couple of weeks.Role...
Yesterday I spoke at the Shop.org Online Marketing Workshop. I had previously spoken at a Shop.org summit in Las Vegas last September, and Larry Joseloff invited me and my fellow panelists back for another session. Our topic was "Keeping the Customers in Focus: Customer-Centric Search and Affiliate Marketing." Allan Dick from...
Or so Google Imagebot might have us believe. As a fellow contributor, participant, follower and fan, I'm going to take Imagebot's opinion with a large grain of salt -- or a ...
Aaaaaaaaaaargh! Here's a conversation I've just had with a Google AdWords support person. It reflects how ridiculous the historical account factor can be in determining quality score. (But then again, Paul showed that the exact same campaign on two different accounts would be rated differently, in terms of...
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Disclaimer: This post has been whacked, hacked, condensed and finally freeze-dried to fit in less than 40 screen heights. There is not a whole lot of detail left, but this should at least give the mozzers a "gist" of the process. It just may cause more questions than it answers, but that is probably a good thing.Now for the first of 2 case studies in ...
May It Please the Mozzers, I was working on trademarking some SEOmoz marks the other day, when I noticed that someone is trying to register the trademark "SEO." I was shocked. Apparently, the guy who's doing this has managaged to get all the way to the publication stage of the registration process. That means he has met a preliminary review by a trademark attorney. Now the...
Web presence has become a must for businesses, irrespective of their size or reach. Given its wide expanse, ubiquity and cost-effectiveness, the Internet has become a favourite with buyers and sellers alike. Web sites have to cater to a wide range of aspects in order to make an impact on their users. Design, content, links, search-engine friendliness, hosting, etc. are just some of the factors ...
In case you haven't seen the litany of content around the search marketing world regarding SEO Standards, here's a short re-cap. The issue arose (this time around) when Danny Sullivan made Is it Time for Search Marketing Standards? a panel at SMX West in February. You can see the ...
Recently I got my hands on an 8 years old domain, with no backlinks at all. The site is very small, about 20 pages with no significant content and it is pure HTML. The perfect little site for experimenting. I has all the weight of an old domain and no bad history, or even a slight attempt for search engine results manipulation. The current experiment I something i read about a while ago...
Tyler Shears is a bright search marketer working at Databanq, which specializes in the financial services game. We met at SMX West after my local panel (on which note you should read this fresh, enlightening and generally awesome interview with Brian Gil, of Yaho...
Yesterday I had my roundup all written and when I hit "Publish" the blog editor decided to just instead refresh and wipe half my post. Sorry for the delay--here you go. Stories, news, and other notable items from the past week:
This week Rand discusses some non-sale conversions you might find on your site--things like RSS feed subscribers, email newsletter sign ups, views of the pricing/services page, etc.--but you might not be tracking. While these actions might not result in direct sales, they can often indicate what's working and not working in your marketing strategy. Start paying attention to these no...
The story ends here. We should better say the story has ended much before it even actually started. Google (Tom Phillips) has announced to sell off ...
In a recent white board Monday, Will Critchlow explained the ranking discrepancy between .com vs. country-specific TLDs. I could relate his post to one of our recent client at RedAlkemi, whose ranking slipped from Ist page to 8th page on Google.com in US but was maintaining its position on the first page in other countr...