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The number of subscribers is the main metrics of its popularity (well, I am pretty sure everyone knows that but I needed an introductory sentence:)). Recently, I've been exploring and experimenting with some creative looking blog RSS buttons and came to an interesting conclusion: no matter how unique and prominent it looks, people still tend to prefer that standard little Feedburne...
This week Rand discusses Trust as a ranking factor: how it originated, what it may look like, and how you can use it when planning your link building campaigns. The closer you can get to major authority sites, the more trust your links are likely to have, and as we all know, trusted links are the most powerful links....
I was browsing on Technorati today (mostly because Google Blog Search has gone down the toilet in the past 3 weeks) and came across one of the first banner ads to have caught my attention in years: Now, I'll admit, I'm a complete s...
Stories, news, and other notable items from the past week: Three star links: Four star links: Five star links: ...
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We're just not getting any visitors from the search engines... I probably hear that line 30X or more each week - over email, in phone calls, in conversation, on forums, etc. and to tell the truth, it would be really handy to have a resource I could point folks for some self-diagnosis. If only there were some type of medium that I could publish on... one that would be accessible on ...
Site reviews are a great tool in order to check how well your own site was/is being crafted. It can help you enhance some of the bad points and keep you going on the good ones. A reviewer usually lays an eye on everything that's on your site, be it on the front or hidden in the back alleys. One can also check how well your site is doing outside of itself, that is: on directories, article si...
Starting last night in to this morning, we've been getting reports of people who have recently updated their version of Firefox to the new 2.0.0.1.2 release and now get a blank screen when they come to SEOmoz. We're still working on what the exact issue is with our site and why upgrading Firefox breaks it, ...
When does being an SEO consultant and investing in stocks become sketchy? Our firm has worked for several medium to large private companies, but lately we've been contacted by some publicly traded corporations. This can put a savvy SEO/Investor in a precarious situation. Knowing the success that our clients have achieved with our SEO campaigns, it can be tempting to ta...
A few weeks ago I wrote a post about some mysterious traffic coming from Searchme, the people behind the Wikiseek engine. Turns out they're busy crawling the web ready to launch their new searchme engine, currently in ...
I don't watch much television. It's silly really. I bought a big flat screen HDTV DVR OMG WTF television before I could really afford such things and I only regularly watch two shows. Tonight, one of my two shows will go off air for the last time, leaving me with only American Idol, which I encourage you all to link to from now on as American Idle (and al...
I like looking at marketing models – after all – we are SE Marketers. In addition, I find applying traditional marketing models to online marketing isn’t all that hard, and makes for better by management who know nothing about search marketing. Simultaneously, the process inspires a unique insight into ones strategies. This time round, I d...
Today I sat in on a webinar taught by David Szetela, the founder of Clix Marketing. He gave some great tips about common PPC and paid search mistakes, and I thought I'd share them below. Don't mix search and content campaigns. David recommends turning off the content network and not mixing search and content...
There was a time, can't quite remember when, that I stopped watching TV and started watching web analytics.It may sound sad and most of my friends have not been backward in telling me so.But I see the bright side. The Analytics tickle me pink. I can watch them all day long. As I grow more confident in my passion, Im starting to tell people that they should be doing the same.Let me give you ...
We've been working pretty hard on pulling together the numbers from the roughly 2700 responses to the SEO Industry Survey, graphing the results, and writing up some thoughts in an article on the SEO Industry Survey. Being the new guy at SEOmoz, the gang thought it would be a good idea for me to pull myself out ...