The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
I work for an online marketing agency, and we’ve been working on a paid search campaign with a niche online job board for some time now. Received wisdom suggests that in order to create a cost effective paid search campaign you should focus on long tail search terms as you’ll get more targeted traffic and cheaper clicks. Now, we work with clients from a wide ...
I'm going to divide up the registration process into three parts because each application should include three things: (1) The Completed Application; (2) A Sample or Copy of the Work; and (3) the fee. Part One: The Completed Application Applications to register copyright are actually very short and pretty intuitive. Regardless, many people break out into a cold sweat at the thought of completing a copyright application. I have a feeling the paper part is what holds most people back. Because "seeing is believing," I am sharing with you the copyright applications I have created to get SEOmoz up to date on its copyright registration.
The year was 1999. Dissatisfied with the difficulty of finding topic relevant information on “the Internet” that he had personally invented only two years earlier, technology industry visionary Al Gore Jr., invents a means of significantly improving the search process with the creation of the world’s first “Search Engine”, based on a complex mathematical fo...
If you dig your head out of the sands of content and linkbuilding for a minute to think about bigger ideas in search and marketing, what would you think of? Here are my questions and some answers I've collected.Atten-shun! 1. First of all, what is the best measure of attention equity? Until recently, I would have bet subscriber...
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I had the opportunity today to be Matt Cutts for 15 minutes. I was researching a company Caspio. They allow you to more or less setup some applications without having to be a programmer. Kind of compelling to some folks, right?The question given to me was what impact would it have on SEO if a company were to utilize Caspio. I was give...
This week Rand interviews Tanya Vaughan, Global SEO Manager for Hewlett-Packard. As the head of SEO services and programs for such a large company, Tanya frequently works with outside SEO agencies to contract out services. She opens up to Rand about some of the most important things she looks for when sourcing an agency. This is valuable stuff to consider for both in-house folks who work with agen...
Sorry this roundup is delayed. I had the damn thing about 60% completed earlier today, but then Mel brought in a pig full of beer, which we proceeded to drink during lunch. A couple of glasses later, I returned to my desk and inadvertently hit whichever combination of keys on my keyboard is the equivalent to the "Back" button on my browser, thus losing my post. After work, I went to the ...
Firstly, the title is incorrect it should actually read "the funniest moz comments I could remember and find from recent-ish times" but obviously that wasn't quite as snappy.Rummaging through the old moz comments has been a delight and I've loved rediscovering some of these gems. Who knew that techno geeks could be funny too?Shoulders of Doom anyone? Dr Pete'...
Most of you are probably aware that you can utilize the same HTML file to verify Google Webmaster Central access for several different domains and subdomains. Google makes that very easy to implement. Simply keep the HTML file handy and load it up in whatever folder you need to verify. I've been doing this for over a year now with Google HTML verification files. Why ...
I'm currently testing different SEO tactics on a new site that I built as part of a contest where I work. We were all given the same keyword to try to rank for and at the end of 60 days, whoever is in first position in the organic SERPs in Google is the winner. Only stipulations were that we had to buy a new domain, couldn't use an existing one, and we couldn't put any form of the k...
Let's try a little excercise... Common features of spam domains include: Long domain names .info, .cc, .us and other cheap, easy to grab TLDs Short registration period (1 year, maybe 2) High ratio of ad blocks to content Javascript redirects from initial landing pages Use of common, high-commer...
An Idea can change the world.But internet is a funny place – so many great ideas and start ups failed for so many unknown reasons. So...
I've hit the circuit hard this year, and I think I can differentiate SMX and SES.No doubt, folks will get all up in arms that I'm short-changing one event or another. But from my perspective both events have compelling reasons to visit:SES NYIs a huge corporate-style trade show.Has a lot of folks trying hard to sell to each other.Gives you a g...
Most of you are aware I recently took a position at Tribune as their in-house SEO Manager.One of the first things I did was get a current state of the union. After working through the issues of verification for the dozens of sites (another post, perhaps), I realized that 'What Googlebot Sees' for a handful o...