The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
You may have seen a promotion the last week or so for an eBook on sale through ClickBank which promises their new technique will allow you to have all of your Google AdWords ads run for free. Basically, their “talking” sales page states, “Just insert a simple piece of code onto your web site, landing page, etc. and get all of your Google ads for free.” I know wha...
How would you feel if all you'd ever been told about monitoring patent applications was a lie? What if the SEO experts told you all these lovely things ... because they themselves were fooled by Google's own patent marketing? Allow me to explain.This semester, I'm taking Industrial and Intellectual Property. Prof. Gold is ...
Tonight I'm in Portland for tomorrow's SEMpdx Searchfest conference, where I'll be giving a keynote address at 9am on The Algorithmic Evolution of Search Engines and the Impact on Search Marketing Campaigns. Like most keynotes, it's designed to be more of a broad overview, focusing on understanding the hows and whys of m...
Today I want to discuss how trademark law plays out in the course of a domain name dispute. We're going to compare and contract the Anti-Cybersquatting Consumer Protection Act with I-CANN's Uniform Domain Name Dispute Resolution Policy. As I see it, there are generally three kinds of domain name disputes. They are as follows: 1. Cybersquatting: You own a trademark and someone without a right to the mark is exploiting your mark in bad faith. 2. Two trademark holders, one domain name: You own a trademark, but someone else owns the same mark too and there is only one domain name. 3. No one owns the trademark, but everybody wants the brand: Not all domain names are trademark protected, but people inappropriately attempt to use trademark law to resolve domain name issues. While discussing each prototypical domain name dispute, we will also discover the different statutes and dispute resolution procedures available in domain name disputes.
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On March 04, 2008, the internet community saw the culmination of the world's most successful video marketing campaign. With 80 million views in 2 months, Clarus Bartel's homemade music video dethroned the Evolution of Dance as the most viewed video of al...
Our Week o' Whiteboards draws to a close with the last of our SMX West interviews. This time we've got IndexTools COO, Dennis Mortensen, at the board to talk about what you need to look for when tracking traffic spikes on your site. As Dennis explains, a big spike in traffic isn't always great. We're all familiar with...
After starting a number of blogs and watching most auger in with flames I have learned the hard way a few tips that have elevated me to blogging mediocrity. While I am sure most of these hints have been covered, there may be a few that are helpful.Regular posts: If you write something that people, not web crawlers like, you need to keep them happy. One post a...
Our Week o' Whiteboards keep chugging along with today's interview of Acquisio President, Marc Poirier. Acquisio has some of the best PPC management software out there (PRO members get a nice discount, wink) so Marc knows a thing or two about what it takes to keep a large PPC campaign organized, under control and manageable. If y...
I am a new SEOMoz premium member, and I have just been absolutely LOVING all the great tools! I especially like the Term Targeting tool, and I've used it on my personal site with striking success. I had no idea how un-targeted certain pages were! And other pages I thought they were targeting certain keywords, come to find out, really weren't. After revising a few pages according ...
One of our public sector recruitment sites has had a sudden, huge jump in direct referals according to Google analytics. That's normally a really, really good sign of some cracking offline marketing and brand awareness. Though my client is excellent at what they do, that spike in traffic has nothing to do with marketing..It's all be...
For the last few months, SEOmoz has been working on a new product/tool for search marketers that we've always felt was essential to search marketing campaigns. I'll try to explain succinctly: THE PROBLEMS Search campaigns have a great number of elements that contribute to their success or failure - indexing, links, brand growth, competition, algo shifts, etc. Ri...
Sometime in the last week, it seems that Google has lowered the standards for Sitelinks. I've seen them for the (only) 2 sites I manage, and Ann Smarty (seosmarty.com) has seen sitelinks for a client with whom she has not done work for in 3 months. I was talking to someone here at SMX West (name withheld for privacy reasons) and he said th...
Eric Ward, known as the first link builder, recently wrote: "Why not try to fool Google? ... Why should I behave in an ethical and white-hat way when my competitor's aren't, but they still rank way ahead of me? These are all fair questions that probably won't be answered any time soon."(Search Marketing Standard, Winter 07/...
I work with mostly small independent sites with little or next to nothing budgets and help them turn things around if possible. My biggest success story was a client who had 1 or 2 patients a week through word of mouth, and then grew to an average of 50 referrals through online marketing monthly, as well as a huge established practice. I cant take all the credit – he worked hard at...