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You'll all be glad to know that following yesterday's rather disappointing lunch I went out today, and had calzone at an excellent Italian. The only negative aspect to this is that I'm feeling rather bloated due to all the carbs, and so really need some great presentations to grab my attention. ...
"Avoid tricks," Google says, "intended to improve search engine rankings." Of course, they don't mean it, or else we'd all be out of a job. When we explain what we do to people, we tend to use words like "tactics", "methods" and "strategies." The Search Engine Strategies Conference and Expo is currently taking place in London. Search Engin...
The second day of SES London 2008 gets underway and with the number of sessions today I just hope that the visitors don't end up with heads as foggy as the weather outside. Whilst I realise that exhibition organisers want to give visitors as much time as possible to check out the exhibitors' stands, but having hours of breaks, and relatively few sessions on day 1, whilst day 2 is almost...
In my eyes, there is no paid links debate - I simply don't buy links, for our own sites, or those of our clients. This post will lay out the basics of why we don't buy links, and is the first in a series on link building strategies. To set the record straight up front - I am not telling you that you should not buy links. However, if you do, you should...
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Here is my current theory on Viral Marketing:The whole point of "social media marketing" is to get people to promote your site by tagging it so other people will look at it too. Getting people to spread your info/promote your brand is a very basic definition of viral marketing (word-of-mouth, not actually new). You don't have to have write a blog or build a website o...
The vast majority of search marketers operating in the organic space at least lay claim to "following the latest algorithms" at the search engines, and in 90% of the client pitches I've ever heard (or made, for that matter), the subject comes up at least once. However, I think this is still a topic about which there's not a lot of true understanding and for those new to the field, it'...
When I am approached by a potential SEO client, they are usually a combination of wide-eyed fascination and squinty skepticism. Even after becoming a client, these two reactions are prevelant whenever I produce something that they honestly hadn't thought of before. Keyword Research? Search Volume?"He's either smart or sneaky" they seem to think, treati...
I'm attending the first day of SES London as an unofficial SEOmoz correspondent. Rather than providing a live-blogging "he said; she said" commentary Rand has asked me to provide overviews & analytic commentary; I'll certainly do my best, but if I end up talking about what I had for my lunch you'll know that Rand got the wrong guy for the job. The day got off to...
Following the, rather standard (read disappointing), lunch it's straight into an afternoon of high-profile speakers and big topics.All-Star Analytics PanelThe afternoon kicks off with a discussion panel on the subject of analytics and how it will change as mediums such as social media take more & more marketing share. Kevin Ryan puts the audience on side w...
A fair criticism of SEOmoz's Premium Content has always been that while the material inside is valuable, the organization and instructions don't always provide a clear path, particularly for those new to the service or for inexperienced search marketers. Back in December, I wrote a post that walked through how to use many of the tools and content pieces inside Premium, and now, at SMX West next...
I think Lee Odden did an excellent job with his piece on The Fallacy of SEO Celebrity. In the post, he explains why pursuing a goal of recognition without an idea of what you want to do with it can be so dangerous: An amazing number of people seem to think bec...
So I'm taking this online course on SEO and I have a sneaking suspicion that the instructor is either an idiot or (more likely) that he composed the lectures in 1993. This is more of a poll than a post, I'm just wondering what other people think. Here's my evidence:. 1. He mentions Lycos and Altavista all the time. 2. He says you should use up to a hundred ...
Before I get flamed, I realize this can be seen as self-promotional and of course it is to some degree. I'm promoting it and I am myself, so I am self-promoting. But I hope this post can also be seen as wanting to share something with the SEO community that can be enjoyed. With that hope in mind, I invite you to read our <a href="http://www.bigoakinc.com/rankedhard/ ">SEO Co...
I am subscribed to about 100 blogs and it can take me the whole day to check the list. But to read that all (plus to check articles shared with me by my friends) is not a real issue. I’ve learned to ’scan’ posts and to quickly find useful information and news. What is challenging is to benefit from what you are reading. Like Vinny correctly pointed out in his ...