The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
In August of 2007, I heard from several sources that Mike Blumenthal of the Understanding Google Maps & Yahoo! Local blog was a rising star in the field of local search. I shot him an email and I've been hoping to get an interview with him ever since. Thankfully, he's finally acquiesced - enjoy! 1.Can you give readers who may be unfamiliar with your background a brief look at who yo...
A long time ago (at least, in web years), search engine optimization required specific targeting practices for each of the engines. For Hotbot, you'd need to place two repetitions of every keyword side-by-side in your meta keywords tag, while for Northern Light, a picture of at least one dancing baby in the bottom right-hand corner made all the difference ...
In preparation for a new project i'm starting, i've been reading mounds of information about web design and aesthetics. You all know the drill, blog after blog, sifting through the duplicate content and article after article separating the useful information from corporate fluff.It was in this that I realized my big mistake, reading information for the sake of reading infor...
Every SEO person knows this -- it goes without saying, but I'll repeat it again, in case you ever doubt it -- Content IS King and you never know who will be reading yours.Back in 1997, I owned an e-commerce website selling chocolates and gift baskets. As you can imagine, Valentine's Day was a very busy time of year. Part of the content I designed on the site surrounded the ...
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Google is now beginning to appreciate the unique challenges that come with size, scale and sprawling strategies.Like Uncle Ben said to Peter Parker — with great power comes great responsibility. And as Peter's alter-ego Spider-Man knows only too well, with great power comes a vast array of threats and enemies, too.Google aren't super heroes. They're a bunch of cl...
Hey Gang, welcome to a very special edition of Whiteboard Friday. Why is it special? A couple of reasons: First, Rand's discussing one of his favorite topics, blogging, and second, we decided to get a little crazy this week...you'll see what I mean when you watch the video. Apart from the ridiculous theatrics, Rand discusses why it's important for bloggers to try and make frie...
Stories, news, and other notable items from the past week: Three star links: Happy Valentine's Day, everybody! Okay, I apologize for the above link,...
He's arguably the most well-known poster at WebmasterWorld.com. He's cited by some of the most reputable SEO minds in the industry. He has likely influenced hundreds if not thousands of enterprising webmasters. Who is this veritable titan of SEO that I speak of? Why Tedster of course. I know, I know. Many of you are probably asking yourselves, "Who the heck is Ted...
I want to introduce you all to a new perspective of outsourcing. So you thought it's all a flowery business out there right?You set up a small office in your bedroom, sit in your pajamas, and take orders on Skype from your UK/US partners, not to forget the hefty amounts on Paypal you recieve to pay your bills.Well, it's a nice picture but honestly the reality is not anythi...
Disclaimer: I work for a company called SEOmoz. Its There is absolutely nothing wrong with making up new words for something that, as it stands, can't be properly named or described with existing language. Quite simply, this is how languages evolve and grow, and it would be tough to name everything with words that already exist....
A report on the "Natural Born Clickers" (NBCs from now on) was released today by Starcom, Tacoda & Hitwise. The data points to some head-scratchingly bizarre figures about the people who click on paid display advertisements (emphasis below mine): ...
My copy of The Tipping Point had been collecting dust on the bookshelf for a couple of years now and while moving some things around I found myself thumbing through the pages. I know from a few comments that a handful of SEOMoz members and employees have read the book, and I decided it might be worthwhile for me to reread it again....
Google has got lots and lots of uses, one of them is to define words, it can be done either by putting "what is keyword", only 1 definition would appear, or by putting "define: keyword". Google defines this function...
While catching up on some reading in the blog and YOUmoz section here at SEOmoz, I realized that I haven't been keeping up my end of the bargain as far as sharing much lately. A lot of that has to do with taking a new job in January managing the e-commerce / web operations for DSW (kind of a "buy shoes online" start-up opportunity that has ...