The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
May It Please the Mozzers, Last week, there were several excellent posts elucidating the many ways RipOff Report violates Google's Terms of Service, and yet manages to stay on top of the Google search results pages. Rand, ...
I'm currently working on re-authoring and re-building the Beginner's Guide to Search Engine Optimization, section by section. You can read more about this project here. Why Canonical Versions of Content are Critical to SEO ...
Search Engine Land's Danny Sulivan recently issued an apology regarding a post published in SEL where the title read "Get a free link from Wired"For those who don't know what I'm talking about, here's a little recap:Wired has a ...
Hi all, Awhile back I asked a question in the Q & A for premium members, searching for a tool to effectively keep track of the position of different keywords across multiple projects; at the time, there was no solution. The good news, I’ve found one and after 30 Days trial, it’s almost all positive. The program I’m using is called Advanced Web Ran...
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
Can anyone help me sift through some conflicting advice?I've been tasked with launching an updated site for a medical clinic that, through the work of a local SEO consultant, has a couple of #1 and #2 rankings for critical search terms in Google (with lesser rankings on Yahoo). The site we'd hoped to replace is antiquated visually and is difficult to navigate. ...
Tonight I wanted to look at one of the least-discussed, but most popular set of tools on the web - the browser toolbar. Although toolbars have been around since the mid-1990's, their most dominant era (from the late '90's-early 2000's) could be interpreted as being. I'm not convinced. Obviously, web developers and Internet marketers of all stripes are still heavily invested in toolbar u...
Hey Gang, This week we've got a special guest in Whiteboard Studios, Ian Lurie of Portent Interactive. Ian and Rand discuss the marketing tactic of creating "personas." If you've ever seen "Shaun of the Dead" (and if you haven't, you should), you'll remember the scene where Shaun and Ed are sitting in the p...
So before you read this post - be sure of two things. The first, I'm no SEO blackhat so I could be wrong about this (or i may just have missed something) and 2) I'm just making SEOmoz aware of this issue and inviting members of the community to help me get my head round whether this is gameable or not.The backlink analysis tool from SEOmoz is great, exremely usef...
Stories, news, and other notable items from the past week: Three star links: David LaFerney (aka DrDave) wrote a post about on page SEO for WordPress. It's a nice, simple, handy guide on what fact...
A Google search for “wordpress vs. joomla” returns 389,000 pages, so clearly there have been volumes of debate written on content management systems. But given the popularity of PiperTax’s post on SEO for Joomla and some of the comments, I thought it would be useful to have a place to discuss the pros and cons ...
<p>The Robots Exclusion Protocol (REP) is a conglomerate of standards that regulate Web robot behavior and search engine indexing. Despite the "Exclusion" in its name, the REP covers mechanisms for inclusion too. The REP consists of</p><ol><li>The original REP from <a href="http://www.robotstxt.org/orig.html">1994</a>, extended <a href=&qu...
In recent years, the once-common weblog or online journal has morphed into the ubiquitous blog. However, this transition led to some changes - the new terminology somehow allowed anyone to start news publication from their breakfast table. Blogging gives Joe Public the chance to jump on news before any larger entity has the chance to aggressively p...
http://www.seomoz.org/blog/the-internet-the-ultimate-focus-group...
When the Internet began to usurp more traditional forms of communication, I remember hearing quite a number of discussions about how dangerous letter-writing had suddenly become....