The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
One of the most interesting stories to catch my eyes in the last few months was this exposé from Chris Bennet at 97th Floor - Google, Your Honeymoon with Rip Off Report Has to Stop. Looking through Chris' detailed research into the practices of the website and perusing so...
When a big client wants to advertise in "search" they probably end up in Google's own portfolio. And it makes perfect sense: why pay more for an adwords campaign when you can just pay for the clicks and have the rest of work done for you, by the same guys that invented the system in the first place! After all, if they can't do it better, who can?Well... you for i...
While this is not meant to count as our weekly social media post (Wasabi Wednesday, if you will), I'm pleased to set free our newest directory. Added to our Premium Content, the Social Directory is lists social media sites that can help you accomplish one of three things: allow direct outbound links, provide profiles that rank well in search engines, or serve as great places to promote link-worthy...
Written and submitted by Seanmag. I’ve asked Rebecca to post this under “CredoPaul," on behalf of the ...
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Consider one of the most compelling and confusing parts of online economies -- once someone finds your website, what exactly will they choose to do with it? With a little clever planning the answer is: whatever you want them to.Let's say you've have visitors flocking to your website. They're looking everywhere, at all your pages. Now what? You need to create a clear Action Pa...
Here at SEOmoz, we're usually talking about how to make your content more visible to the search engines. Today, we're taking a different direction. It may seem unusual, but there are plenty of times when content on your website needs to be protected from search indexing and caching. Why? Many reasons: Privacy Duplicate Content Issues Keyword Cann...
Aditya Mahesh from BlogOnExpo, an online blogging & web conference done through video and podcasts, asked us to contribute a segment on social media. Last week, Scott and I took nearly an hour of filming time (and Scott contributed many hours of editing) to create a 15 minute long presentation on the principles of social media marketing: ...
A lead came to me with a site that was using hidden keywords in the same colour as its background. He also stuffed other pages on his website full of keywords in the serious hope that this would enable him to rank for each of those keywords (i.e. a few hundred keywords per page). Imagine the blackhat spam circa 1997 and you would get an idea of the site I was looking at. Besides wanting to know...
One of the most common problems facing anyone who publishes content online is copyright infringement. It's happened to me. It's happened to you. And it'll probably happen to this post too. (Oh, the irony!) What can you do when your copyright is being infringed? Don't get sad. Get letter-writing mad! There are four ways to stop someone from stealing your content. Before we dive into each of those methods, I want to preemptively address some caveats, complicating factors, and limitations of the "four methods" approach.
Okay . . . so I did a round of interviews this week with fairly decent success (though, if I am still unemployed in a month then I guess it wasn’t successful after all, lol). Who did I meet with? Sorry, not divulging that info because frankly most readers of this blog are outstanding SEOs and could turn into my competition for the positions. Note: For the handful that do kn...
Every time I research something using classified sites, I'm surprised at two things: Firstly, very few people understand the first rule about writing online advertisements, which has to be getting people to click on the ad. Secondly, it surprises me that even thought I know some of the ads might contain great content, I rarely click on ads that are badly worded. Surely I've been doing this long en...
Here's something I've been thinking about for a while which I'd like to get your opinion on. Let me talk through the issue as I see it and then see what you think. Lets assume that you are the lucky owner of www.website.com. After spending time building up a relationship with the owner of www.blog.com they finally agree to write a blog post with a nice juicy keyword rich link...
This week, Rand discusses various methods of Content Categorization. Placing some time and effort into your info architecture can make a huge difference in both rankings and user experience. As we've said many, many times, a flat site architecture (four clicks max!) is one of the keys to getting spidered and indexed properly. Perhaps more importantly, a well-planned content layout will bette...
For our first roundup of the new year, I've decided to change the format a bit and present the links first. I've also included notable YOUmoz entries from the last week, so hopefully you folks will enjoy the weekly YOUmoz roundup in addition to the other stuff. Stories, news, and other notable items from the past week: Three star links: ...