The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Yesterday Sarah, Christine, and I went to Ignition (the VC company who gave us funding) to attend an SEO seminar taught by Vanessa Fox (who recently got scooped up by Ignition). The room was packed full of folks from various Seattle startups and tech companies, and after we all stuffed our faces with pizza and beverages, the learnin' began. Va...
A few days ago I received a kind message from Rebecca, congratulating me on receiving a free additional month of SEOmoz Premium (Goodness) Membership, for the contributions I made to the community in the month of December.First of all, you have to love a place that actually rewards you for blabbing incessantly, as I seem to have a tendency to do at times. :)Secondly, with all sinc...
I know how tough it can be to justify the expense of attending an industry conference. I also know how easy it can be :) In the world of search marketing, ROI is often based on traffic and conversions (or page views if advertising is the primary revenue model) and despite the fact that attending a conference won't always bring you tons of traffic and conversions (at least not directly), there's...
I'm sure that many of you will have seen the flurry of posts announcing the winners of Search Engine Journal's Search Industry Award (SEOmoz got an honourable mention in the Best SEO Blog category, which it won last year).Whilst this is obviously great news for all those named, ...
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Today, there are allegations flying around today that Network Solutions, a very popular internet registrar, has been exploiting that same five-day-refund rule to park domains and then sell them at an increased fee. If the allegations are true, then Network Solutions was operating a very cunning business. Here's how the scheme worked: Network Solutions would track what domains people were searching for. With this actionable intelligence in hand, it would quickly purchase those domains and park them. When an interested party went back online to purchase the domain, they would discover that Network Solutions had already registered it. Of course, Network Solutions was willing to sell it to them for a fee. This fee was more expensive than other competing registrars typically offer. Alternatively, if the interested party did not come back online to purchase the domain within five days, Network Solutions would simply take advantage of I-CANN's refund policy and void it's own registration. No cash out of their pockets!
I've been coming across keyword research posts now and then and decided to make up an extended list of the tools which appeared particularly useful for me. 1) Google Adwords Tool for keyword suggestions (well, this one is used by everyone here, so it does not require a long explanation) - I always h...
I love SearchEngineJournal's Annual Awards. I think it's terrific that even a small community like search marketing can have its own mini-version of the Oscars each year :) It's fun, it builds friendly competition and it inspires those of us who compete to work harder and earn our keep. Howev...
Initially, I was going to wade through all of the nominations for this year's SEOmoz Web 2.0 Awards before writing a blog post about them. Currently, I've only made it through two thirds of the entrants and I can't take any more, at least for a little while. Over a year ago, people were predicting the imminent death of "web 2.0" companies and yet the companies soldiered on.
Doing business on the Internet means you have an unlimited audience -- it also means you have many competitors. Thankfully you also have numerous options to build your personal path to success on the web. They fall into two rough groups: Traffic and Customers.Building TrafficTraffic is all the people that ...
Without doubt, 2007 was our best year ever, and it's all your fault! Thanks so much to all our members, readers and contributors, and everyone in the Internet Marketing field. Without you, we'd be a sad, surly bunch....
Recruitment websites are full of constantly evolving, fresh content in the shape of new vacancies. The big UK recruitment agencies (not to be confused with “jobs boards”) can have as many as 1000 jobs at any one time live on the site. Better still, there’s always a few new jobs posted every time the site gets crawled. So how do you take advantage of the traffic generati...
Last month I was working on a new project and since it wasn’t a start up project, I needed to get familiar with all pages and website architecture. On the other hand it was necessary to select the keywords that were going to be used to optimize each page. In order to do that I made a diagram that helped me be consistent when matching those keywords with: internal links, anch...
The British consumer organisation Which? has released the results of an independent assessment which lead to it naming Bebo as the 'best social networking site'. The test was based on factors including:ease of setting up and using the site, the range of features, and the way the site...
Dell has stepped in where I-CANN and Verisign have feared to tread by filing suit against one of the largest domain tasting networks. Dell did everything right to put itself in a good position for this lawsuit. Unfortunately, documents filed with the court last Friday, January 5, 2008 indicate that Dell may lose the case despite its efforts. Part I of this post talks about Dell v BelgiumDomains, LLC. Part II of this post asks a few questions about domain tasting.