The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
There’s a war brewing. The ranks aren’t split, they are shattered. Its every SEOmozer for himself. 1 2 3 4 Let's have a thumbwar!Yep that’s right. Rumour has it (and yes its only a couple of us spreading the rumour) that the thumbs league in SEOmoz is about to see a flurry of...
I read a lot of business-news-wire stuff that is geographically/industrially related to our client's business and ran across this amazing story:SEC halts trading of Rocky Mount company’s shares Regulators said Friday they suspended trading in...
The Attention Deficit Problem (That Isn't a Disorder)Michael Gray wrote recently that producing great content without pushing it to the community is like having Will Shakespeare writing alone in a closet. It's sad, but true: in blogging, it's not what you know, but who you know that makes a difference. In order to get that prized link from a major-league blog...
Who's asking? I am no search engine expert. I am not even a blogger! I love to read the Moz Blog, and I especially love Whiteboard Friday. While I have heard it elsewhere as well, one analogy I received from WBF was the concept of a "Blind Surfer". Makes sense, and thus far it has made a killer engine. So the algorithm is based on the theory of a blind surfer, a surf...
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Well, we're back from PubCon so here we are with some spankin' new Whiteboard Friday content for ya. This week, Microsoft Live's new Webmaster Tools honcho, Nathan Buggia, joins Rand to discuss what's up at Live, the perils of life in the engine race, how they deal with paid links, and what they're doing to win market share. Nathan is to Live what Vanessa Fox was to Google, so you c...
I must declare an interest - I run a site - Feefo - an independent feedback forum. However what I say probably applies to most feedback systems, more or less significantly.A difficulty that most businesses encounter in attempting to improve their search rankings is that there is little 'news' about their site that search engines consider relevant.  ...
The ulterior motives behind this youmoz post:Firstly, I was at 999 SEOmoz points when I started and wanted to get to 1,000 (which happened in the meantime, in the end).Secondly, I want to get some advice. This post is going to be all about the challenges of recruiting for a small agency - coincidentally, just at a moment in time when my company, ...
Broad matching keywords is a popular strategy for B2B and B2C search marketers. It allows you to cast a wide net and maximize your long-tail keyword catch. But without thorough negative keyword research, the broad match strategy can trigger your ad for some way-out-of-left-field searches. This inflates your ad impressions and dilutes your click through rate (or attracts non...
Those of you long-time readers who were here about a month ago may remember Rebecca's highly popular post, Please Stop Spamming Me for Votes. In the post, Rebecca recounts a tale of an SEO asking her to vote on a story at a social media site. When she refused, the SEO replied with, "Tuesdays and Thursdays are social da...
Poor Matt Cutts. The guy can't catch a break lately with his recent <a href="http://www.mattcutts.com/blog/selling-links-that-pass-pagerank/">anti-paid links crusade</a> and now the <a href="http://www.mattcutts.com/blog/subdomains-and-subdirectories/">subdomain vs. subdirectory</a> debate going on. He's trying to make the world a ...
It's very late, and I need to be up very early, but the blog - she's a harsh mistress, so let's dive right in. Guide to Viral Marketing & Linkbait on the Web I edited this 40+ page guide just before we left for Pubcon last week and remarked to Jane (the primary&...
I return from Chicago's SES conference this week enlightened after speaking with many online ad decision makers in control of ad budgets. It seems there was a recurring theme that I heard many times, and I stopped to think about how much it impacts our industry in whole. It's always been a part of it, but I was amazed at how much so.To quote Ricky Bobby - "If...
Google's guidelines on one topic per page aside, I've got so much running through my tiny brain I need to get it all out or I'm gonna go nuts. This post is on several topics: Top Sphinners, A landing page contest I'd like to run here at Youmoz, An invitation to linkbait me (for what that's worth, lol), and participate in some linkbait research...
It's that time again, folks--post conference "Overheard in ________" time (aka Kevin Gleeson's favorite post). This being my first Pubcon experience, I had plenty of quotes rolling around in my head but tried to extract the least inappropriate ones (hey, some things just need to stay [and die] in the barren Vegas desert). That being said, enjoy the best quotes I was able to remember: