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The other day I mentioned I needed an attorney for a business matter. My mom asked why I didn't just call my cousin the attorney. I explained to my mom that while my cousin is an attorney, she was a medical malpractice attorney and probably knew very little about real estate transactions.The whole thing got me thinking about Search Engine Marketing (SEM) and where the fut...
I've been studying and somewhat practicing SEO for about 4 years--and I've never seen great descriptions of what works in Yahoo versus the other engines. In fact I haven't aggressively or consciously optimized for Yahoo EVER. Yet I was amazed to see that with the most recent update at the end of October '07, Y! had my main business site powerfully ranked with a ...
It's sad that we don't cover the paid side of search marketing here at SEOmoz with more frequency, but with a little luck and some elbow grease (or, at least, borrowed expertise), I'm trying to dip our toe a bit deeper. Thus, it's with great pleasure that I welcome Mona Elesseily from Page Zero. Mona's a paid search guru, a fellow Northwesterner (albeit a Canadian one) and one of my favori...
Want to know what a typical day at the SEOmoz office looks like? How's about I give you a sneak peek? Here's a day in the life of an SEOmozzer, from start to finish... 7:15 am: Wake up 7:45 am: Head to gym 8:00-9:00 am: Work out 9:00-10:00 am: Drive home, shower, get ready for work 10:15 am: Get to office 10:20 am: Have a bagel (Blueberry....
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We are just starting alpha-test with our new product and, unfortunately, it is time for us to make our final hardware and hosting decisions. And I always seem to end up with the crappy jobs - it's the penalty you get for being in charge, I guess. I say unfortunately because I *hate* choosing hosting like I hate buying a car. Well, the cars I have to buy anyway. I...
Links are the most important thing when trying to rank for competitive terms nowadays, and common ways of getting links are already known by everyone; that's the main reason why we need to focus on different, more advanced link building techniques. In this article I am not going to talk about common ways of link building such as exchanging links (cross linking way), submitting o...
Sorry it's taken me so long to get to all of these. The past few days trying to get grounded after a week in Stockholm have been even busier than the usual (and that's saying something). With a little luck, though, we'll have two very exciting announcements tomorrow and Thursday, and we've managed to get some great YOUmoz entries over the last few days - keep 'em coming! For those who m...
Awoke did I unto a dream,Of search delight from Mozzer’s team. A move afoot, a man named Rand, Community building, was well at hand. To rule the SERPs a common goal, And steal a bite off G’s control. Compelling place thi...
Could Ron Paul be the candidate to convert online stardom into mainstream recognition? What's the current picture and where is the disconnect between Paul's online image and his real-world poll results?
I had mentioned the other day that I was changing my SEO ways. As Gab had correctly observed, I had spread myself too thin. So this week I’ve been doing an audit of each of my sites, looking at current rankings, traffic, etc. And looking at how competitive each niche area was. The whole process got me thinking about how we s...
I’ve been living in the US since 1999 but I was born in Buenos Aires, Argentina. Every time I go to Buenos Aires I lose my routine of being online almost 13 hours a day. I miss the internet connection but I am able to enjoy other things like family, food, friends, and good weather (I live in Buffalo, NY, so ima...
Just a little under two weeks ago, we received numerous reports that a very large number of sites had experienced a sudden drop in Page Rank. Many immediately began claiming that Google had rolled out an update for its rank formula to penalize for paid links. Others played down these reports offering that their own sites had experienced no change at all. How do...
This afternoon I have the privilege of interviewing a web design firm for a fairly large project. I'm currently in discussions with a company to become the COO of a nicely funded semi-startup, and unfortunately the owners of the firm have already selected a web design firm (thankfully I'm not bound to keep them in any way). As one of the final steps before I take this role, ...
As most of you likely know, Yahoo stopped updating Overture's inventory data in January 2007. Besides the issues this may cause for those relying on it for research on seasonal terms (that boxingdayspecials.com buy isn't looking so hot anymore, huh?), it means that search marketers have at best outdated information in the volume of searches carried out for a given keyword in a given mon...