The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
I arrived home from our annual camping trip today. We go away with five other families once a year; we’ve been doing so for the past five. We had a superb time. Waking up to the sound of the chickens cocking and the sunlight shining. It really was an exceptional trip.One evening I was thinking about our trip, a book that I had read many times before came to mine. It made me think - the trip ...
Recently I have seen an increase in costs for our brand variation keywords, for example if “bluewidget” was our brand name I saw an increasing cost for “blue-widget” and “blue widget”. I checked this out by searching for “blue-widget” and “blue widget” and couldn’t see any other advertiser. Then, after 2 hours of head scratching I f...
For the next few weeks, my blog posts will primarily consist of re-authoring and re-building the Beginner's Guide to Search Engine Optimization, section by section. You can read more about this project here. Part III...
In her post today Rebecca discusses the issue of being forced, or choosing to, optimise for one search engine over others. From the comments I noticed something I have noticed previously - the commentators refer to the potential of the main three search sites only in terms of volume of tra...
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Rebecca posted an interesting post yesterday discussing whether we should optimise sites for different search engines. While creating pages with different keyword densities sounds like an idea that might work it's a lot harder in practice.The technique I've used in the past is to change the ...
If you are an SEO and are not aware of Google’s latest PageRank Leg Drop, it may be time to hang up your keyboard. Around the webmaster community, site after site was devalued, with many webmasters responding with “well our rankings didn’t drop, so what does it matter?” Well...
I was reading through Search Engine Land today (as I do every day--kissuptodannykissuptodanny) and came across the following blurb in Stoney deGeyter's 10 Useless SEO Worries post: Don't think that you need to optimize a page for each search engine. It doesn't work that way. Just do good optimization and all eng...
Howdy, I am about to advertise locally (Hawaii) for a couple of projects but I wanted to tell you guys and gals about it first. I will be spending two or three thousand a month on a few JavaScript projects. If you are a Javascript Guru, me like you.It would cool to work with someone from the SEO world, and I think all of you are aware of my work ethics.Drink.Drink again....
Happy Halloween, everyone! We here at SEOmoz are all dressed as internet marketers! Wheee! Did you adequately prepare for the holiday? Have your costume picked out and ready to go? Pumpkins carved into spooky jack-o-lanterns? Decorations put up? Candy purchased (none of those healthy granola bars, or your house'll get egged)? Site optimized for all that lovely holiday traffic? No? Uh oh......
(This is my first post to you blog so go easy one me!) Today I came into work and straight away started to run all my usual reports, went to make a cup of tea and when i came back to my desk i almost fell off my chair. We dropped 20 places! We had dropped position on our second highest keyword by 20 places (on Google.com.au for Australian sites...
Let me walk you through my morning thus far. I came into the office, logged on to Trillian, and started working. I received an IM from an SEO who made some small talk before getting to the point: he wanted me to digg/reddit about four stories. I clicked on the links and (pay attention here) voted for the ones I thought were interesting. I keep working. I notice that I get several email no...
Recently, I made the difficult decision to change the domain name of my blog and consulting website. It had to be done; the old name just didn't make sense anymore, no one could spell it, and it was terrible for SEO. Of course, I knew all of the rules of successful 301 redirection, in theory, but when it came to putting theory into practice, I found myself dreading pulling the switch....
Well, the big page rank brouhaha last week caused me to take a good long had look at all of my sites. Not just their PR (relatively unchanged) but their SERPs, objectives and overall long-term strategy.I have a lot of varied interests (boating, real estate, SEO, travel, super heroes, video games, etc. etc.) and I've always felt it was better to have a lot of individual blogs or...
I wanted to learn about PPC arbitrage. I'm lazy though, and didn't want to bother with going to all the work Michael Gray suggested in his much more intelligent PPC arbitrage articles. My goal was to sit on my ass, set up a simply PPC campaign and make money off it. So I checked my parked domains f...