The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
This blog post is going to take on a very simple format: first of all I’m going to present my landing page as a “good cop persuader” and refer to the work of Gerry Spence. Then, I’m going to present my landing page as more of a “bad cop salesman” and refer to the work of Dr Robert Cialdini.&nbs...
Today we wrapped up our first ever SEOmoz training seminar - covering topics from keyword research to technical issues to search algorithms and social media. Despite the 7 straight hours of speaking on stage, I feel pretty good - the people in attendance appeared to have a terrific time and our after-hours party was still going strong when I left an hour ago. One of the most frequently ...
The web/tech community tends to be a helpful, compassionate bunch, who have great zeal for sharing knowledge and promoting various social and political ideals.Last week, my employer sent me to a grant-writing conference in Washington, D.C.(the other Washington, for those of you residing in the Pacific NW.). It was by far the most intense week of my life, and along the way, I met...
Most of us know the basics of long tail searches. I am reminded of this every month when I am checking the statistics on my web sites and I see the wide variety of referring search phrases.On some of my sites, these search phrases are very narrowly defined. Good for me - my content is on target. But the more varied your content, the more varied the resulting search phr...
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The other night I was watching Knocked Up, and in the movie there are a few references to "Googling" something. For example, in one scene the older daughter is riding in a car and casually says "I Googled murder," while in another scene Leslie Mann's character asks Paul Rudd to "Google" their daughter's symptoms to determine whether she has the chicken pox or a rash. I also recently saw The Bourne Ultimatum, and in one scene Jason Bourne uses Google to search for an agent's name, and later on there is a car chase where the guys in one car are using Google Maps o...
Tomorrow morning starts my 8 hours of presenting for our first SEOmoz training seminar. As such, I ahve very limited time for blogging tonight, but I wanted to share this hard-to-believe piece of data: According to ...
This week, Rand talks about moving websites. Aside from the usual 301'ing of urls, there are a few more steps one should take to make sure that all of their SEO efforts aren't lost when the move is made. MOVIE HERE Notes My Whiteboard Friday on 301'i...
Every once in a while, someone on SEOmoz comments about ranking #1 on Google for a search term like "sexiest man in SEO". Some of this is deliberate, either just in good fun or an exercise in SEO prowess, but frequently we also rank #1 for terms we never intended to, just by building search-friendly sites.So, just for fun, let me put a question out there to all of you Mozzers: ...
My post yesterday caused a bit of confusion about internal linking practices and I figured it would be wise to clear it up with a handy visual representation. In the example above, we have a website that wants to build search-targeted pages for 4 unique keyword t...
Jim Collins never said, "Do these five things and you cannot help but create a great company in one generation or less." Gillian finds value in Collins' work.
Hello, My Name is Amine and am a professional SEO and link builder from Paris, i love my job and am always looking for original link building ideas and concepts, this is my first contribution to the SEOMOZ community.Do you own a Beautiful Website? if you have a Professional, Attractive and Unique Web design, then you are probably missing about 50 High Quality Backlinks f...
Rand wrote a blog entry today: http://www.seomoz.org/blog/my-personal-opinion-90-of-the-rankings-equation-lies-in-these-4-factorsI'm sure we've all read it by now.One thing he says is one of the top 4 factors is "Raw Link Juice". So this...
I think that sometimes we in the field of search marketing try to make the practice more difficult than it really is. True - there are hundreds of ways to build a link, an infinite number of keywords, thousands of unique sources to drive traffic along with analytics, design, usability, code structure, conversion testing, etc. However, when it comes to the very specific question of how to rank w...
This week we're diving into the hiring game - trying to find the people who will help us make both the free and premium content on the site even more valuable over the weeks and months to come. Jane's in charge of hiring our new customer service / office manager and Jeff's doing double-duty, seeking out both a web developer and a GUI designer. We've already received one resume that's so incredi...