The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
This week, Rand talks about a topic that has been very prominent in the Q&A lately: geolocation. He talks about what the engines look for when trying to locate where your site is located, and offers some advice on how to optimize your site for your location. ...
Since Read/Write Web is covering 10 future web trends today, I though it would be a perfect time to present my own theories on how search engines might be innovating their technologies. Query Intent Detection It seems that all of the major engines have eschewed disambiguati...
Gary Price of ResourceShelf dropped me a line last week with some links to very cool content repositories on the web that have recently opened up or expanded. Browsing through a few of these got me thinking that the sheer amount of information available from non-profits, organizations and government entities could make for some very powerful viral mate...
Yes, I’m back on my Big Brand soapbox… again. We have great clients, most really eager to get effective SEO going, but facing big issues. A lot of the issues faced by the big brands can be applied to smaller sites in a more scalable manner, so I thought I would post about some of the major issues the big brands face: Onpage factors really only acc...
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So much to fit into one blog post (and technically, I'm still on vacation). Technically, this is three separate subjects, so I'll segment :) Industry Numbers For the outside investment we're seeking, I've had to dig around a bit for industry data to help predict the total number of people in the world conducting search marketing professionally - here's what I've ...
It's Labor Day in the US, and technically, that means we should be celebrating the history of the labor movement and the advancements that lead to greater leisure time. This weekend, Mystery Guest and I are joining my grandparents to hike some canyons in the SouthWest - Zion, Antelope and hopefully, Bryce, too. Since the weather is hovering around 108 degrees fahrenheit, 42 centigrade, I d...
Since Scott had to leave early on Thursday for his extended Labor Day vacation to Idaho, he's entrusted his golden video camera with me to produce this week's Whiteboard Friday. This week, Rand sits down with Lucas Ng, who currently lives in and does in house SEO for Fairfax Digital, in Sidney Australia....
We're rolling out two new features today for our SEOmoz members: the first is a collection of Free SEO Tools for all to use (you just have to have a free seomoz account), the second new feature is an SEO Dashboard for our premium members. Rather than using a ..how do you say.. "keyboard," to tell you about these features, I recorded a screencast so that I could...
For those of you who have been following SEOmoz for a while I want to take you on a trip down memory lane -- for those who are new a bit of history. Back before YOUmoz there was a stable of non-staff bloggers including EGOL, 2K, Michael Martinez, Guillaume, and GeoffreyF67 (aka Gman).They made up a strong pool of well-spoken people with very different opinions or perspectives on search optimiza...
Even though I've only been a member for a couple of months, I'm a big fan of SEOmoz - I love the blog posts (both from staff and users), the articles, the tools and all the premium content, but I think the best thing about SEOmoz is the great community of Mozzers.The comments and feedback provided by the members here can turn a good article into a great one thanks to the varying ...
Matt Cutts and I have a beautiful relationship - I bother him enough and he gives me answers to questions that are bothering webmasters. It's a cross between symbiotic and vampirical (vampiristic?). Thankfully, Matt has once again let me suck away some of his precious time to address some big issues. After this, I think I'll let him have a rest and probably go after poor Tim. I've poste...
Everyone wants the latest version of what already works. We had The Web (let’s call it Web 1.0), but it wasn’t good enough, so we came up with Web 2.0. SEO has been successful and continues to be successful for those who understand it, but it’s apparently not good enough. So now we have "SEO 2.0" being pushed, which is supposed to be to SEO what Web...
A few months back, I posted the saga of how I helped a client finally escape from Google Supplemental. Given the positive response to that article and some great follow-up questions, I closely tracked some relevant Google data over the four months since and thought I'd share some of what I learned. ...
Here's something I wanted to pick some minds on: Microsoft (Atlas) recently released a study stating that bidding on branded search terms is probably a waste of budget since users intended to go on the site anyways. And they say half of the b...