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Social Media Manipulation Runs Rampant
Rand Fishkin

Social Media Manipulation Runs Rampant

I'm barely qualified to bring up this subject, as SEOmoz has certainly had our fair share of asking a friend to submit something to Digg, give us a boost on Reddit or add a tag at Del.icio.us, but I was pretty surprised to see the level to which social media manipulation has been taken:...

Contribute Feedback for the MSN/Live Search Team (And Be Heard)
Rand Fishkin

Contribute Feedback for the MSN/Live Search Team (And Be Heard)

This coming Thursday, I've been invited to present to the Live Search team over in Redmond. We'll be discussing all sorts of issues, including spam on Live, increasing retention rates for searchers and growing relationships between Live and webmasters. However, I can't represent the entire search community on my own, so I'm hoping to solicit your input. What would you like to see Live do to mak...

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Overcoming a Google Penalty:  A Small Business Case Study
D

Overcoming a Google Penalty: A Small Business Case Study

My business' website recently fell victim to some of Google's penalty measures. Thankfully I was able to overcome them and just wanted to share my experiences. In the course of searching for answers and a remedy to the problem, I read some of the articles from SEOMOZ (particularly this one by randfish) http://www.seomoz.org/blog/how-to-handle-a-google-penalty-and-an-example-...

The Economic Motive Behind Google's New Advertisement Algorithm
J

The Economic Motive Behind Google's New Advertisement Algorithm

Economics is the study of relationships between supply and demand sprinkled with an understanding of human behavior.Pricing is something that most business owners GUESS, and they typically fall within the average area where the demand curve intersects with the supply curve.<img src="http://www.apollosem.org/images/normal-supply-demand.jpg">Then, the distribu...

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ROI On Google Adwords Going South? Read This And Beat The System..
L

ROI On Google Adwords Going South? Read This And Beat The System..

Adwords is designed to make Google rich, not you. That's why if you're not proactive and you don't know how the system works, you'll get badly burned. Google don't mind as it keeps the $ flowing for them but here are 5 ways to transform your fortunes and beat the system: 1. Google's default setting for keywords (broadmatch) will lose you a lot of money if you'...

7 HTML 5 elements that will make SEO more enjoyable
A

7 HTML 5 elements that will make SEO more enjoyable

The W3C just published its latest draft of the HTML 5 standards (www.w3.org/html/wg/html5/). I’m probably not the only one following Markup Language Standards when it comes to SEO, so here are some interesting elements: HTML 5 has definitely an XML-style of presenting Information. This structure could make Searc...

Whiteboard Friday - &quot;Which Way Did He Go?&quot;
Scott Willoughby

Whiteboard Friday - "Which Way Did He Go?"

Hey Gang, Whiteboard Friday time again and, since Rand is once again out of town, I've enlisted yet another Mozzer to take his place. This week, developer extraordinaire, Jeff Pollard takes us on a brief tutorial of the wild and crazy world of 301 redirects. We get a lot of questions about how and when to use these tremendously valuable little buggers, so we thought it's be a ...