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Apparently I Work for Google
Rebecca Kelley

Apparently I Work for Google

...at least, according to my relatives I do. I'm in Michigan right now. Hot, humid, flat, skinny tree'd, built Ford (or GM, or Chrysler) tough Michigan. I was born and raised here, but moved to Seattle for college, where I fell in love with the Emerald City and got a pretty sweet internship-turned-job working at the Moz Plex. Still, like a good daughter/sister/niece, I try to visit the Mother Land...

The Emotions that Make Us Link
Rand Fishkin

The Emotions that Make Us Link

The blogosphere and the world of social media is, by and large, ruled by human emotion. As web developers, marketers and entrepreneurs seeking exposure, we can choose to embrace the passions that dominate the creation of links, or we can ignore them and give our competition a potential edge. In my experience there are a handful of emotions that dominate the desire to link or share conte...

Lessons Learned from Webmaster Central
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Lessons Learned from Webmaster Central

Back in December I decided to move my blog from a personal domain (jmstreet.info) to something which more accurately reflected the content. I decided to go with torrentialwebdev.com and at the time the move seemed to go well. I missed a few links in my initial sweep but the .htaccess file I put in place to redirect traffic seemed to work and my rankings were quickly transferred.&nbs...

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SES Travel: a Nice Little Getaway
Rebecca Kelley

SES Travel: a Nice Little Getaway

Last week I had the opportunity to speak on two panels at SES Travel, which was held in downtown Seattle. The conference was small (about 150-200 people) and focused entirely on SEO tips for working in the travel industry. There were representatives from Orbitz, Farecast, Kayak, FareCompare, Expedia, and lots of other travel-centric sites. The first session I spoke on was Travel Wri...

Miva Merchant 5 Module Developers, Shafting Their Customers
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Miva Merchant 5 Module Developers, Shafting Their Customers

So I'm not sure how many users within SEOmoz use Miva Merchant 5 as their ecommerce platform, but we've recently been approached by numerous companies complaining that their 2-4 year old sites have dropped out of Google, Yahoo and MSN completely. Now upon first glance, we assumed that the drop was caused by lack of activity, on and off page seo and tons of other things, however we...

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Whiteboard Friday - "Whose House? Moz House!"
Scott Willoughby

Whiteboard Friday - "Whose House? Moz House!"

Hey Gang, This week Rand's out of town so I'm taking over Whiteboard Friday duties. That's right, in my front-of-camera debut I (Scott) will walk you through the process we use to deal with copyright infringement. That is, what do you do when you find your original material illegally redistributed on another site? It's a little more business-side and a little less search-side,...

Visiting Google, Yahoo!, Yelp & More
Rand Fishkin

Visiting Google, Yahoo!, Yelp & More

Warning - this post is somewhat personal with a little bit of search thrown in. If you're not into travelogues, my apologies. We'll return to our regularly scheduled business-of-search blogging tomorrow. On Sunday, July 22nd, Mystery Guest accompanied on me a 3-day, jam-packed trip to the Bay Area. The trip included visits wi...

The Unexpected Downside to Link Bait Success
Jane Copland

The Unexpected Downside to Link Bait Success

With only a couple of exceptions, barely anyone has ever complained about receiving a lot of attention from social media. Occasionally, large social media communities, especially the one that rhymes with "pig", will take it upon themselves to pick on a website or an individual; however, aside from harassment, it's usually a good thing to have your content get popular in the social media ...

I've been optimizing for local business(es) for several years--some things that work
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I've been optimizing for local business(es) for several years--some things that work

As I work on my business site and other local businesses and read through the SEO world about what works, what is hot and newest trends, I find lots of literature about what to do.... but little about what really works. I'm going to try and summarize a bit about what works for local SEO and where the clients might be located that can afford more significant SEO efforts.