The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Last week's Whiteboard Friday video caused quite a stir in several SEO-focused communities. Looking back, I clearly should have anticipated the backlash – many of the SEO forums are filled with people bu...
The explosion of social networking sites in the last year has brought us countless social networking sites for every walk of life, yet there remains niches untapped. So here’s a roundup of the TOP ELEVEN niche social media sites that I believe could just be the next Hugg killer (because a top ten list is not enough to get Dugg anymore). Law Enforcement Social Networking...
As I come across small business clients on a regular basis, the common problem I find is an inadequate budget for internet marketing (especially SEO), and a lack of knowledge about how to optimize the budget for the best optimization of the site. The small budget could be caused by one or more of the following scenarios: The business owner may be unaware of the role of inte...
Over the past couple of weeks most SEO blogs have made mention of Google removing their supplemental results search feature.Rand asked nicely in his post: Google - Please Bring Back the Supplemental Results Query; It's Incredibly Valuable but from some of Matt Cutt...
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If you haven't heard of Sphinn by now there is a good chance that you've spent the last couple of weeks in a black hole. But whilst the new site is generating a lot of buzz, it could be said that it's also been getting a bit confusing. Why? Because every man and his dog have released Sphinn widgets, or feed flares, or something. So I've collected all the ones that I could...
I’m on holiday at the moment (although my wife might argue with that, considering that I have written this blog post) and so I’ve had a lot of time to consider the conversation going on at, and about, Sphinn right now, and especially Rand’s opinion on it.In a post entitled “Sphinn.com is basically just a popularity contest” T...
As the sole project manager, optimizer, and developer for a small liberal arts university, my time is stretched thin across many people and duties. Update this. Post that. Better everything. Increase whatnot. And then Matt brainstorms and Rand blogs. *Juicy Links enters the scene* My time is now consumed with this amazing tool. Not only does this help me find what I d...
BACKGROUND2 months ago, I left an interactive firm and ventured out on my own as a Search Engine Marketing consultant. One of the most important decisions I had to make was how to price my services. When it came to PPC (almost exclusively Google AdWords), I deciced to charge an upfront fee for research and design of the PPC campa...
Mystery Guest and I are in San Francisco for a couple days - we flew into San Jose actually and had lunch just off Sand Hill Road (I figured I'd show her where the VC "magic" happens) :) We've already got every meal and several coffee meetups booked, which happens when your last trip to the city is ...
I don't think I know of any SEO who doesn't like Apache. Modules like Mod_Rewrite have definitely made our lives a whole lot easier. But there are many more, less known modules, that can serve the life of a (Black Hat) SEO. Mod_Proxy is one of those modules, originally created to serve as a proxy/caching module but also known fo...
Howdy Gang, This week, Rand talks about directories and why so many of them have little to no value. Don't be mistaken though, there are still plenty out there that can be of serious help to a link building campaign. For those of you who have Premium Membership, and wan...
When is the last time a book that was relevent to Search Engine Marketing wasn't obsolete by the time it hit the printing press? For most of us, the appeal of SEM is its dynamic nature, a constantly changing environment with a relatively level playing field. This doesn't translate well to printed materials that take time to edit, review, print and distribute. With the immediacy of bre...
While conventional SEM wisdom says to minimize the amount of flash used on any given site, there are specific industries where the imagery that can be conveyed through flash goes a long way towards getting and keeping a web audience. For example in the ski resort industry, pretty much type in ski <insert resort name here> and your organic listings will bring up a site that has a high p...
While search engine representatives and light hatters (the whitest of the white hatters) say that having great, link-worthy content and links is enough to get high rankings, there are many sites with these traits that do not get listed for the words that matter (the ones that send serious traffic). If it were so easy and every page that deserved a high ranking had it, there would be n...