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1993 Canadian Report on "The Internet"
Adam Green

1993 Canadian Report on "The Internet"

Moz News

Up here in the great white north, we have a national news agency called the Canadian Broadcasting Corporation or CBC for short. Love or hate our national broadcaster, they certainly have some great archives. I came across this 6 minute video clip and laughed my hockey playing butt off. I am aware that this may be running the risk of being labelled a "shallow blog post" (full respect given to A.N.Onym and your last YouMoz post) but hopefully it will give you a good chuckle before your weekend. No, it doesn't really add much to the great SEO, PPC and general Internet Marketing discussion that we all know and love... but sometimes I have to laugh at how far our little "Internet" has come along.

Whiteboard Friday - "Fridata The 13th"
Scott Willoughby

Whiteboard Friday - "Fridata The 13th"

Happy Friday the 13th Gang! Funny isn't it, the luckiest day of the century (7/7/7) being followed so closely by what many consider to be among the unluckiest days of the year? Anyway, many of us in the SEO world did have a momentary scare yesterday when Yahoo! Site Explore, and all the juicy link data that goes with it, ceased to function for a while. This week...

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KeYwORd INSErtioN - A few PPC tips and tricks.
Adam Green

KeYwORd INSErtioN - A few PPC tips and tricks.

Paid Search Marketing (PPC)

Most PPC account managers know about the keyword insertion tool and the benefits of dynamically inserting the search term into your ad titles. Few, however know about the variations on this tool that can produce some dramatic results for your CTR. The most common way to dynamically insert search queries into an ad is displayed below: {Keyword:internet marketing} - this woul...

Making YOUmoz Work for You (and your clients)
Rand Fishkin

Making YOUmoz Work for You (and your clients)

Moz News

YOUmoz has been a fantastic experiment and one that we're really proud of. The community at YOUmoz is knowledgeable, dedicated and committed. We couldn't ask for more. With the growth of the UGC portal and an ever-increasing amount of traffic from search and referring links pointing to YOUmoz content, we thought we'd better illustrate how you can best levera...

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Whiteboard Friday - "If I Had A Hammer"
Scott Willoughby

Whiteboard Friday - "If I Had A Hammer"

Aloha Party People! Sorry for the late edition Whiteboard Friday, between the mid-week holiday and a bunch of us slackers bein' on vacation, we're a touch behind schedule...but I digress. This week, Rand discusses the hubbub about inaccuracies in the PageStrength tool and why it's hard out here for a scraper. We ain't always perfect, but we are always working...

Should A Comment Be Worth More Than A Thumb?
C

Should A Comment Be Worth More Than A Thumb?

Moz News

Those of you who don't know me may be suprised than I'm a big of an ego searcher (no sniggering Rebecca & Lisa). This isn't due to any serious God complex or anything, it's just fact that blogging still gives me the childish thrill of seeing my name at the top of a published article. Which is quite somethi...

How Advertising on the Internet Should Work
Rand Fishkin

How Advertising on the Internet Should Work

Online Advertising

In the world of web search, we often recoil in disgust at the thought of buying advertising on the Internet. Likewise, I often hear web enterpreneurs and search marketers decry the lack of value in traditional web advertising - banner ads, overlays, pop-ups, etc. However, there are ways it can be done effectively, and I've got a few examples to share. These are my personal favorites - not only ...

My Newfound Love: Google AdWords Search Query Reports
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My Newfound Love: Google AdWords Search Query Reports

Paid Search Marketing (PPC)

Perhaps I was the last one to find out, but I discovered a little gem called “Search Query Reports” in my AdWords reporting interface a week or so ago, and ever since, I’ve been a little giddy. (As giddy as one can get about PPC campaigns. Wow, I'm a nerd.) I know they’ve been pushing the Placement Performance Report lately, but, sadly, I was unaware of the Search Query...