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Google Local PPC Ads: Box Out Your "OneBox" Competitors
David Mihm

Google Local PPC Ads: Box Out Your "OneBox" Competitors

I came across a rather interesting discovery while doing some research for one of my small business clients today: it seems to take only one Local advertiser (different from a standard Web Search advertiser) to trigger an entirely new set of PPC results in Google Local.The easiest explanation is probably by example -- consider the difference between the following searche...

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Action Items for the Engines from the SMX Conference
Rand Fishkin

Action Items for the Engines from the SMX Conference

It feels cruel to give the search engineers at Yahoo!, Google, MSN & Ask more work, but I know that sometimes they might not have the best project tracking or distribution software, so I figured I'd be kind and make a list of items that need attention here in the blog, and they can refer to my post when they're wondering what to do with all their free time. ...

Google Search Bugs
J

Google Search Bugs

Dear Friends: I published a website earlier this year on the American folk song, Follow the Drinking Gourd. I closely tracked how the three major search engines handled the site, including how quickly the site was ranked, how many pages each of the three major engines found, how often they visited these pages, and h...

What I learned at Toronto SES 2007
Y

What I learned at Toronto SES 2007

The landscape of search is changing again. As Google universal and similar algorithms are being utilized text based information will hold less and less sway. Podcasts and videos will come into play, as will personalization.The techniques that worked in the past do not work today, and may get you penalized tomorrow. Recipro...

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Marketing Jobs Shift Paradigms, with Internet Marketing Gaining Ground
M

Marketing Jobs Shift Paradigms, with Internet Marketing Gaining Ground

Marketing jobs are changing their required skill sets. Traditionally, direct marketing and sales jobs, except marketing management jobs, relied more upon skills with the spoken word rather than the written, but marketing jobs online have a reverse requirement. Consequently, it's a good job market today for college graduates, but not as easy for those with only high school degrees....

SES Toronto and the Canadian Search Landscape
Rebecca Kelley

SES Toronto and the Canadian Search Landscape

After SMX, training Frenchies, SES Toronto, and getting sick, I'm back in the office attempting to tackle a mountain of tasks (I've never empathized with Rand more than I do right now). Jane and I will soon publish the so-late-it's-just-ridiculous coverage of SM, but for now I want to talk about SES Toronto and the Canadian Search Landscape session. This session was pretty rife with...

Search Google Without Personalization Even While Logged In
Scott Willoughby

Search Google Without Personalization Even While Logged In

Raise your hand if you've spent more than your fair share of time complaining about your inability to disable Google's Personalized Search without logging out of your Google services or accounts. Fortunately, for all those of us who practically dislocated our shoulders from shooting our hands up so quickly, Joost de Valk has delivered an answer to our prayers by way of his...