The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
I've just put the finishing touches on a new tool that I think is a killer addition to our current arsenal of SEO tools. It's basically a tricked-out version of the "Where's it Rank?" PHP script that I of...
We got an opportunity today to get a practically perfect link for one of our clients and, because it prompted some discussion in our office, we thought we'd throw it out to wider discussion. It's not often, you get whatever you want, but this site has loads of great on-topic links, rank for the target search and we can have whatever link we want.So that's when the debate started. Wo...
It all began with a judgmental cabbie and a striptease. To be fair, I'm not really from Kansas like I told that cabbie. [I was born there, I live and work about 3 minutes from the state line, but really, it was just easier to tell people I was from Kansas because most people don't know that most of Kansas City is in Missouri. Plus, I was trying to emphasize the flatness--Kansas is way...
Taking advantage of and capturing searches within the long tail has become an important area of focus for search marketers. It certainly has tremendous appeal… typically long tail searches have considerably less if any competition yet often represent searchers who are very far along the purchase path. Seems like the best of both worlds.The challenge of course is in actually identi...
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The other day I read a blog post that blew me away. Entitled "Google Bounce Factor Research Data Is In" and written by Visio, it was about the first real experiement that proves Google is using behavioral data in...
About a year ago, I opened a webstore where I could sell my educational products. After a few years of selling on eBay, I was longing to break free of the high listing fees. I had no knowledge of SEO (I had never even heard the term) and my store reflected it. Pages had no titles, no headers, and no quality content. I didn’t have many links and didn’t know how to go about getting ...
Last week, I interviewed the head of Google's spam team, Matt Cutts, about a lot of different issues. One of the most intriguing to webmasters appears to have been the discussion in the 2nd video (around 6:00) where we go into a chat about the real estate industry online, where thousands of websites have recently lost rankings due to participation in egregious manipulation through reciprocal li...
Tuesday night, following the close of the inaugural SMX here in Seattle, SEOmoz threw a party for our Premium Members, Friends and Colleagues. Our Members got to bowl, play pool, mingle and kick back a few drinks with some of the biggest names in Search including Tim Mayer, Matt Cutts, Greg Boser, Bruce Clay, Todd Malicoat, Jim Boykin, Todd Friesen, and many more, including the one-and-only ...
We're launching a new section for our premium members this morning: SEOmoz Q&A. This is a place where premium members can ask the SEOmoz staff SEO related questions and receive tips, advice, or just get pointed in the right direction. It works a bit like a trouble ticket system: discussions are opened, closed, rated, and eventual...
The longtail of search engine rankings is ranking for terms which usually have a few words in them, have little traffic for them but are easy to rank for. The more content you have on a website, the more chance you have to rank for these 'obscure' keywords and gain traffic via Search Engines for them. Sites that allow user generated content for this tend to work the bes...
This post will be short, and depending on the feedback it generates, so too could be my career in SEO. I mean seriously, questioning Danny Sullivan? The guy who has been around longer than Google? And is better liked too? It must be the jet-lag stopping me from thinking straight. Anyway..With his first show since splitting from SES and the company he sold it too, Incisive Media, Danny pr...
In the final interview installment of The SMX Diaries, Rand spends some quality time with Google's own Matt Cutts and learns all the magic behind the buttons, levers, switches and knobs that make the the interweb work. This was a long one, so we've broken it into two parts. Also, although I planned to offer this and all of the other SMX Diaries interviews on ...
This post has been a long time coming - there's a definite need to address internal duplicate content issues in an intelligent, simple, illustrated manner. I'm hoping that you'll be able to show this to the boss (or, more likely, the engineering team) and help them achieve that critical "AHA!" moment required for all true progressive changes. Fundamentally at issue is the crea...
Sigh... maybe I'm just looking to vent, and perhaps a few comments saying, "It's OK, your freelance service will take off," or maybe I'm just fed up with this altogether. I work for a "snake oil SEO Company" (one of the largest in America, actually). I'm their one and only "SEO Specialist." I use quotes because nobody above me can spell SEO, ...