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I wrote this a while ago, but thought I would share it with some Mozzers :)SEO or Search Engine Optimisation is becoming more and more well known in website development and marketing circles here in the UK and among the many things that combine to form a good SEO campaign is something called 'reputation management'.Wherever you get companies advertised to the masses, you will get...
After 5 days in China, I'm completely unqualified to give any advice on the country, tourism, travel or search marketing, but I think that despite that, it's still worthwhile to give my early impressions. Bullet points are a must, given the average of 5-6 hours a night of sleep, numerous blisters and a dead-tired roommate :) China is accessible - before coming to China, I had...
Years ago, the world of SEO was filled with mystery and intrigue - vague half-answers from the engines combined with private forum and backroom conspiracies to make for an industry rife with misinformation. Today, those problems still exist in some forms, but the engines are far more forthright and the mysteries of the ranking algorithms are no longer shrouded in dubious half-truths. Sure, we m...
Beware SEOmoz readers. This is not your typical blog entry from Rand. It contains not only foul language, but a glorification of those parts of the search and online world that I shy away from. It's not for the delicate of heart, but I figure my writing style could use a bit of a shakeup, and what the heck, it's midnight Friday in Beijing, what better time to author something scandalous? ...
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This week Rand talks about...well...nothing, he's in China. Rebecca Kelley takes over for a sublimely light-hearted Whiteboard Friday in which the rest of the Moz crew show that we can most certainly bring the noise to match anyone's funk.
And now, to finish off your Thursday, here's a roundup of various news tidbits that I found interesting: Scoreboard Media Group has an encouraging post called "If At First You Don't Succeed, Quit!" Though it's rife with baseball metaphors, Brian Provost makes a fantastic point--that some...
An essential component of any SEO campaign is picking the right keywords. Unfortunately, many people don’t really understand the concepts behind picking keywords. I’ve seen many people, even so-called SEO experts, who think it’s just a matter of coming up with a few randomly-chosen phrases relevant to the page subject. Nothing could be further from the truth....
Like most people who have featured on YOUmoz, for me blogging is a pleasure. It allows me to play at being a journalist, as well as giving me a platform to talk about a subject that fascinates me, and hopefully even lets me spread some learning.However, for many people journalism is a very serious issue indeed. The reason I say this is that today (May 17th) is the 45th birthday of a man ...
I noticed an engaging blog post from Stoney DeGeyter over at SearchEngineLand this evening (or rather, morning/afternoon for our American & European readers) - The Ranking Roller Coaster Cause & Effect. It's definitely worth a read, but I also wanted to point out one specific area that we see causing the "rollercoaster&quo...
Si & I arrived late last night in Xi'an, in the Shaanxi province after 26+ hours of travel (which I don't recommend). Of course, I'm already set up online, trying to respond to dozens of emails, despite the us of an auto-responder. I think I'm feeling some empathy with Matt Cutts :) While here, I couldn't help myself but to conduct one of the most talked-about searches in regards to...
As a writer/editor for Drivl, I do a lot of image searches in order to add relevant, amusing pictures to supplement stories that either I've written or that one of our users has submitted. At first, I would default to Google for all of my image searching needs, but the relevance is often low (and sometimes porn-tastic). Yahoo! Images is sometimes better, sometim...
We have some, well, buddies over at BuddyTV, so I was interested to see that they were AuctionAds' May Publisher of the Month. "Good for them," I thought, before going, "Wait, what's AuctionAds?" Yeah, yeah, don't make fun of me. So I...
Ok SEO professionals we’ve all sat in front of an opportunity and had someone ask us the 1 Million Dollar question.The client asks "Can you give me an idea on what your SEO services are going to do for our bottom line?" ...
Running through SEOmoz's Indextools stats this month, Matt & I noted that Digg has sent considerably less traffic the last two times SEOmoz has been on the site than ever before (starting with our first "Dugg" post back in January 2006). On average, we see between 12-20,000 unique visits from making the Digg home page,...