The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
E-commerce has, for the most part, evolved far beyond the late 1990's cliches of hair-wrenching, sanity-shattering slogs through yet another "clever" designer's take on how shopping on the web should be. Standards prevailed, usability won out, and we're now free to spend our collective $107 million (Census.gov e-commerce sta...
A couple weeks ago, just for the hell of it, I emailed several SEOs and asked them the question they've waited their entire careers to hear: If you inherited SEOmoz, what would you do with it? Rand Fishkin is out of the picture (he left SEO to pursue his dream of becoming a master chef, he eloped with Mystery Guest, he got sued by Puma, whatever), leaving you to run SEOmoz and ...
Time to wham bam you all with a little roundup post of odds, ends, and miscellaneous news. First off, Jane and I are "guestwhoring" next Wednesday (5/9/07) on Sugarrae's blog while she's getting drunk and lifting up men's kilts in Scotland. At this point, I don't think either one of ...
There has been a lot of debate recently in "SEO News Land" (aka all the SEO blogs I subscribe to) about various testing Google has been doing. Particularly with how they treat the display of their paid ads.This morning I noticed something I hadn't seen before and no-one else in the office could re-create (on a side note - is it just co-incidence that they picked the one SEO...
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This week, Rand talks about what it means to end-up in Google's Supplemental Index, how you get there, and why it's not necessarily a bad thing.
“Do not speak unless you can improve the silence” I still see many blogs that use underscores in the URL -- ../this_is_my_postBut from an SEO perspective, we've always been told dashes are the way to go, since older programming languages and PHP use the underscore with variables.. and then there's ...
This post is in response to the idea that you should be afraid of who you buy links from. Inbound links cannot be penalized because there is not a reliable way for Google or any other search engine to verify that the target of the inbound links is responsible for placing them.Googlebowling doesn't exist here because if it did then everyone would be able to get their compe...
I have recently been pushing to be moved more into the SEO arena at work (I am currently a developer). SEO is something I have studied and practiced on my own sites for many years.So when my boss approached me about doing the online marketing for a campaign we are running I became very excited and jumped at the chance. Unfortunately my enthusiasm was greater than my ability in PPC. I did learn ...
Why? Because SEO is a never ending quagmire. For the last six month I have immersed myself in what Search Engine Optimization means and am left with the realization that getting to the top of the SERPS for any commerical and competitive term is hard work (no suprise there), harder than I thought. And is an ever moving target.The concepts are pretty much the same across the board. G...
Being able to identify sites that do take part in advertising ventures is a clear goal Google are moving towards, one that we all know may have significant effects within the SEO community; to my anger I think some (no names...) of the negative comments on Matt C...
Matt McGee (who I owe a link to for winning the SEO group NCAA tournament bracket back in March...damn you, Florida) wrote a fantastic post over at Small Business SEM called "I Have My Keywords...Now What?" It's concise, it's to the point, it's magical. Read it. Seriously. Click over to it and read it. ...
I've had more than a few people tell me they really missed our old advertising page, not because we sold any ads, but because our monthly traffic, search and referral stats were always there and relatively frequently updated. As consolation (and since I always did intend to keep SEOmoz's stats as public as possible), here's an exhaustive roundup of important analytics data (from Indextools) for...
My favorite Cameron with an unconventionally spelled last name (other than Cameron Frye in Ferris Bueller's Day Off), Cameron Olthuis, wrote a post on Search Engine Land called "5 Reasons to Put Viral Content on Mini-Sites." Now, obviously Cameron ...
Due to the nature of search engines, and the weight that they put on the authority of a site or page, a simple news article, with few if any links pointing at it, will often struggle to rank against some of the high traffic phrases which RBI are aiming to take ownership of. A landing page (which is in many ways the online equivalent of a print feature) allows you to aggregate ...