The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
This is a short entry because it's very late, I'm very tired, and I still have tons of unread email... In thinking about Google's future competitively and how they might eventually fall by the wayside, I always bring up the single example of a site I consistently use to find better content than what's available through Google's SERPs. Granted, this engine doesn't operate perfectly for e...
A couple weeks ago, Sara Smith of Search-This interviewed me for her Podcast and it turned out terrifically well. Subjects include: Paid link reporting - Will it have a big impact? Who will it influence? Edu & Gov Links - Are they more valuable than regular domains? Why does the Page Strength Tool use them? ...
I'm back home from a day's trip to San Francisco. Despite the 3:30am wakeup time, it was a good day - 8 hours of talking SEO with some very smart, talented people. One of the many subjects we discussed was passing link equity and I think there are valuable lessons to be learned for everyone in the search marketing (and web development) space. Let's start with a look at the typical patte...
Last week I chatted with Levi from Wordze about the keyword research tool he built. Levi, who's chummy with SEOmoz's resident black hat blogger G-Man, is a programmer who tinkered around with various keyword research sites and decided to build his own. ...
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Tonight, Mystery Guest and I flew down to San Francisco for a quick weekend away (and to visit some friends). We arrived late and raced to get to a dinner with Laura Lippay in the financial district. Sadly, between our arrival time around 10pm to when we got back to the rental car at 11:30pm, the car was broken into (jimmied the driver's side lock and popped the trunk). My laptop, all our luggage ...
Finally Friday and you know what that means...another fun-filled edition of Whiteboard Friday! This week, Rand discusses the problems with contextual ads and why Google needs to stay ahead of the curve if they want to keep those clicks-a-comin'.
SEMPO surveys consistently show that “brand awareness†is the top objective of many paid search programs. Whenever online marketing pundits relay this point, you can all but hear their snickering through the text. Who would use PPC campaigns for branding?
I have several questions about URL formatting. I'll start with some questions about Amazon, and then relate them to where I work every day. But, I think the questions, and their answers, are broadly relevant to those with URL formatting questions.1) How does Amazon get away with having multiple URLs for the same website pages? Don't bots penalize them ...
Google announces that the public can report paid links...The entire SEO community shits itself...This is why. The...
Not since the famous “SEO in for troubled times” article has there been so much controversy in the SEO world. On April 14th, 2007 Google’s Engineer/unofficial spokesman Matt Cutts announced on his ...
I've added a feature to the Page Strength tool that allows you to do a hard refresh of the data in your report. If you run a report and data is missing try refreshing it and it'll look for factors that were missing and attempt to fetch them again. Please keep the following in mind: Refreshing will only re-fetch data that is missing, n...
I'm having a tough time deciding whether or not online professional networking sites are absolutely brilliant or a complete waste of time. We're talking the LinkedIn / Spoke / Xing ...
Well, not me specifically - but my MySpace page.A few months back I googled the title of my MySpace page. Just out of curiosity. Surprisingly I was in the #1 position. I say it was surprising because the title of the page is "Unattached and Unavailable". Those are two common words that actually appear often enough online that you wouldn't thin...
For eCommerce Sites participating in online advertising campaigns Attracting, interesting and engaging a pre-qualified target audience is no longer enough in the noisy advertising medium that is the internet of 2007. Many companies struggle to understand why effective PPC ads or email ads generating high click-through rates are not converting into high sales, and t...