The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Sir Tim Berners Lee, the man who invented the World Wide Web, once said of writing online without offering links to other related content that it: [is] like speaking but with a paper bag over your head...
Many of the large content and e-commerce sites we've worked with experience a disease I like to call "page bloat." Symptoms include pagination of content pages, creation of new pages that simply provide alternate navigation methods and site architecture design that follows the little-known usability rule from well-known guru, Wrongy McLovestoClick - "more pages are always better...
Tonight, like so many others in the U.S. and around the world, I am shaken by the horrific events at the Virginia Tech campus. With my little boy sleeping safely in the next room, thank god, my heart goes out to the families that lost their children - barely more than children - in this tragedy.Seeking news online, I came across a reference to a "grainy cell phone video" ...
Jonah Stein from Alchemist Media hung out with some writers from the Colbert Report last week and told them about the powers of "Google-Bombing." Naturally, being the fun and mischievous crew that they are, they loved the idea and asked him if he could make Stephen #1 for "...
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As promised the Crawl Test Tool has been released to the public. I wrote a blog entry about this about a month ago which highlighted some of the features of the tool, but in a nutshell this is what it does: This tool helps quickly diagnose search engine crawling issues on your website...
Social media and viral marketing are all about creating "hits" - building content that will resonate with the Linkerati audience in a way that encourages sharing, linking and participation. It's no easy task, and this past Sunday, the New York Times Magazine had a terrific article that paralleled this struggle. From the piece - ...
It's just so much fun to get up at 4:30am in order to get to the airport, and it's even better when an oversized limousine backs into your brand new Jeep outside Departures. What a wonderful start to my first SES conference! Luckily, no one was in our car when the dip-stick driver threw his massive car into reverse and busted up our bumper, so our insurance won't suffer. ...
Driving traffic from PPC (pay-per-click) or email campaigns to your home page is a mistake. You must deliver on the promise in your lead ad copy if you hope to convert traffic. Dumping people on a home page and forcing them to navigate their way to what they want is a strategy for failure.Ideally, you should be driving your traffic to a landing page that foc...
Funnily enough, some of the real biggies with the megabucks are so focused on their brand names and their brand perception (…from 1783) that they refuse to consider online selling which is obviously ‘consumerism at its worst and definitely not for OUR brand - we’d rather have people drive 70 miles to *experience* our luxurious velvet carpeted, diamond studded pentho...
As the importance of Search Engine Optimisation gets home to the masses the amount of good high quality search engine optimised sites increases. The potential profit margins of a good SEO site heavily outweigh the margins of a successful PPC campaign. Eventually every man and his dog will have a good high quality, relevant search engine optimised website. Adding that to the fact that Goo...
Last week, Jane, Scott, Rebecca and myself (plus Mystery Guest) spent the week in New York attending the Search Engine Strategies conference. This is my 13th SES show, and at this point, I've seen virtually all of the sessions and 90% of the speakers twice. However, like many others, I continue to participate beyond simply speaking - walking the show floors, attending sessions (though I missed ...
Now that I've had the weekend to recover from a week of too many drinks, too few sleep, too many new names and faces to remember, and just the right number of familiar faces to recognize, I thought I'd share with the mozdience what I was up to all week (partly because I love you and partly because Rand is making me, and I like my job and don't want to get fired). My partners in crime (Scott and Ja...
We’ve now seen how writing for online is different to writing for print, and the importance of choosing the right words to use. Next we’ll see how a good headline or intro can make all the difference to whether your article will be read or not. 1) Headlines on many editorial sites get turned into title tags (the blue bar at the top of your browser...
Introduction When told that writing for the Web is different to writing for print publications, the understandable reaction of many journalists is that it shouldn’t make any difference; we’re writing for people, not machines, they say. But there is a need to write differently for the Web and the reasons for this are quite simple: the ...