The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
I am often heartened by the strangest things – a scone for brekkie, when the machine at work spits out moccaccino instead of cappuccino (when the service guy swaps milk powder for chocolate powder), someone giving me a crème egg (despite the quality of the chocolate)…. I was heartened to discover the culprit behind the ad campaign that sent me a free t-shirt (that will only fit me when I los...
Hey everyone, I've been learning all about Open Search technology lately and thought I'd whip up a cute Page Strength SEO Tool search plugin for Firefox/Internet Explorer before I'm onto another topic; for your information, it supports Firefox 2, Internet Explorer 7 as well as any compliant OS clients....
Ok, so Myspace is kind of a big deal. I mean, its the 4th most visited site on the internet for God's sake. Its got something crazy like an average of 35 page views per unique visitor, not to mention its ability to draws its users back so consistently, day after day . With this in mind, I'd like to discuss two major things on...
Twenty-Eight Minutes... More than a full TV show worth of content, in-jokes and Google tips from a conversation with Vanessa Fox from Google's Webmaster Central team....
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Yes SEO copy does exist. It requires a tactically and strategically different approach to conventional marketing copy, and requires research, careful application, contextual referencing, and intuitive search query language utilization from the first draft. It’s not that easy, it is important, and it might make all the difference to your pages. 1. ...
For the past 3 years I've followed the spamming/black hat community rather closely.During that period of time, it has been very interesting to watch the various tools that have come out to help people spam as well as the types of people who have used them.The majority of folks have basically fallen into two categories:Guru Black Hat - These are the folks who promot...
I'm now less than a week from starting my new job as the SEO Director of a search marketing agency, and it got me thinking about what I've learnt from my time as part of an (initially very small) in-house SEO team. There have been a lot of pros & cons to my time her, and in true blog style, I thought I'd try to summarise these in a snappy little list.Bad Thing...
It’s easy to get lost in all the noise. Many people read re-hashed information and put themselves in a state of paralyses following what everybody else says to do. Ask yourself your own questions; your brain is wired to find the right answers specific to your needs. No blogger, internet marketing guru, or "seo chief master" can give you better feedback ...
Use your server or analytics search logs to find what people are looking for once on your site.The keywords used to search within your site or narrowed with search filters (by price, brand etc.) are a gold mine of fresh terms and phrases that can be used within your content and links to attract those users. Track what your visitors search for on your site, see which filt...
Tomorrow, Mike McDonald of WebProNews, Vanessa Fox of Google's Webmaster Central and I will attempt to create a second version of our first interview together. It's late, and I'm wiped (plus I still have some presentaiton polishing to do), so I'm hoping you'll help me to craft some questions to pose...
Mystery Guest and I arrived in New York on Saturday and have been enjoying the city tremendously. During our stay, I've been conducting a remarkable number of searches to find museums, shows, restaurants and shopping. One site has consistently dominated the results at Google and, as an SEO, I couldn't be more impressed - NYMag.com has done a remarkable job bui...
I got tagged with a blog meme about why I blog by Andy, but rather than simply ennumerate my personal reasons, I decided to go bigger and describe all the reasons, personal and professional, that should encourage you to start a blog (or continue to update the one you write). Codify Your Thoughts Build Name/Brand Recognition Prepare for a Book ...
This week Rand steps behind the camera so Rebecca, Jane and I can give you some tips on how to make the most of SES New York.
I was shocked today to see how incredibly effective parasite hosting has become. If you're not familiar with the concept, parasite hosting refers to a spammer's creation of a keyword targeted page on a strong, legitimate domain. The idea here is that if they can control that page's content, they can rank for searches and re-direct the traffic to whatever site/page they choose. For example, I ju...