The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Online reputation management is something that (unless we are very stupid) we've all done. We've all crafted something on our blogs or social networking profiles to project a specific image to the public. Unless a blog or profile is private, we have no idea who that "public" might include.
I had a chance to be part of a ClickTracks class a few weeks ago today called, "ClickTracks KISWA (Keep It Simple Web Analyst)" by Avinash Kaushik. Avinash compared the theme of this web analytic call to Occam's razor: "All things being equal, the simplest solution tends to be the best one". I think with all the options with ClickTracks and other tools out no...
While chatting with a fellow SEO (whose identity I concealed, just in case he doesn't want his screen name public) over IM, I noticed that certain words were being underlined in green. When I hovered my cursor over an underlined word, I got a little pop-up definition, courtesy of Wikipedia. They even defined what "haha" meant (I slapped a border around the especially amusing part of the ...
With some help from Jeff, I've re-created a new version of our Recommended List of SEO Consultants, Experts, Firms & Service Providers. The new version features some very nice functionality for folks seeking specific services and price ranges, and provides considerably more information about each provider. ...
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Since Google released their patent application on historical information way back in March of 2005, search marketers have recognized that trends in temporal link and content analysis do have a real impact on rankings. What isn't quite clear is how this concept functions, and it's the subject of tonight's stay-up-until-2am...
As always, there's all sorts of good stuff in the search world this week: Best response to the Wall Street Journal's odd article on site moves goes to... Lisa Barone - who...
Having been an active participant at various website forums over the years, I’ve come across many a new site owner who makes one excuse or another about why they can’t or won’t search engine optimize their site. If there IS a legitimate reason not to optimize a site... I’m definitely not aware of it. Therefore, here are my picks for the top five SEO excuse...
This one might have been obvious for many people, but it just hit me today! I don't want to start a fight on this, I was just wondering if all of you ever saw it that way about the Sandbox. There are some days that you know that you are just too close to data to really be able to find what you are searching for. Our company just hired a director to develop the French market in Eur...
Rae Hoffman, in all her brilliance, devised a round-robin link interview on Sugarrae that truly rocks. She asked five experts in the link building space (myself included) to generate their toughest questions around link building and then had all five of us answer each question. The results are terrific....
I'm not a fan of mash-ups or videos, but this one is a great shot at describing what is happening with social media and the peer production era. I think it brings one of the biggest question we will be facing with the transparence we can get from the web compared the traditional medias. The machine is Us/ing Us!...
That was my first attempt at one of Rand's SEO comics, so hopefully I did the Boss Man proud. I really don't have much to offer in this blog post except DEAR GOD, these social media sites'...
One of my favorite Canadians in search (there's so many, don't make me choose!), Andrew Goodman, pointed me to a post by Jamie Roche of iMedia Connection - A ReDesign Worthy of Google De-listing. Mr Roche (who works with the supafly ...
A writer at the blog, Half Sigma, recently authored a post entitled - Why a Career in Computer Programming Sucks. I haven't taken the bait on one of these in a while and figured I'd throw in my two cents on why this obviously intelligent, articulate and experienced fellow doesn't what the @#$%! he is talking about. Let's first review his primary arguments: 1. Programming experience...
A little over a month ago I wrote about the difference between words people search with and words marketers prefer to use on a website. I came across a good example of this on the Bell Canada site a few days ago. Well, actually, this is a littl...