The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Personalized search has its place – I guess. Personally, I’m not a huge fan, and I don’t think its going to have either a terribly big, or a terribly negative impact on SEO. I wanted to mention Danny’s great post for those who might have missed it, and also add my own somewhat obvious pov. ...
If there's one issue that causes more contention, heartache and consulting time than any other (at least, recently), it's duplicate content. This scourge of the modern search engine has origins in the fairly benign realm of standard licensing and the occassional act of plagiarism. Over the last five years, however, spammers in desperate need of content began the now much-reviled process of...
When the lovely people at SEOmoz launched YOUmoz all those weeks ago, one of the things that most excited me (being a notorious attentention junkie) was not just the ability to be able to rant to a group of like-minded people on aspects of search and the wider internet that interest me, but the fact that I could then judge the eff...
While investigating a client's concerns about click-fraud on their AdWords campaigns today, I came across an interesting phenomenon. The good news was that there wasn't any readily apparent fraud, at least in the sense of large click counts being traced to one IP address. There were, on the other hand, a number of cases of individual IP addresses hitting the same ad 2-3 times.Ini...
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I'm really excited and had to share - I just spoke at my first professional conference and WOW!I spoke about practical things anyone can do to their website to help its organic rankings. I spoke about on page elements, keyword research, link building and link ninjas, linkbaiting and finished with some SEO tools.I was the most highly rated speaker with 5 out of 5 mode and...
With the wind chill factor at –2 degrees in New York on Tuesday, 3/6/07, I attended an awesome seminar at the New York Hilton, “The New Age of Web 2.0 Marketing,” presented by ClickZ and sponsored by Unica. It was free, and it was great! I used to think that there were two main parts to a successful website: web design/development/usability and SEO/M. ...
There's been a ton of buzz about Freebase lately: a newly launched collaborative database of cross-linked data. I'm not going to jump on the bandwagon and get all crazy excited about it, because to me it looks like another geek-centric technology that is exciting to the techies but useless to 99.9% of the population (...
Here's a list of 10 non-marketing related tasks that can be used by search engine professionals to boost performance, keep a great work attitude, help to retain more knowledge and have more energy each day. Although the duties we perform on a daily basis are fun and challenging they can often lead to stress, burn outs, tiredness and feelings of being overworked or overloaded. Tak...
Did you know Google ranks duplicate content? Reading SEO blogs and articles is nice and all, but when you practice SEO, that's when you really learn how Google works. Let me explain.A little while ago I was browsing around Overture's inventory to find some keywords to work on for my SEO blog. Apparently, there were tens of thousands of searches for Google sucks d...
Reuters reports today that MTV will launch thousands of sites to compliment its 150 websites -- including Comedy Central properties -- in 162 countries. MTV wants to target niche interests as a way to match its media competitors like News Corp., which owns MySpace, that have outpa...
On Tuesday afternoon, Rebecca and I drove the 3 hours down to Portland, OR for our first SEMpdx Searchfest. We arrived at the hotel around 6pm and had drinks with many of the conference organizers. I also had a chance to meet and chat with Jeffrey Pruit from iCrossing, who gave the keynote the next morning. Rebecca and I dined with Matt McGee, Darcie, Scott Orth & Scott Fish at Oba!, a terr...
Footers are important. Usually, they are a repetition of the primary navigation and contain anything that is considered "the fine print," such as copyright information and privacy policies. With the rising popularity of standards based design, they also have become the home for buttons that show off standards compliance. While doing a ...
A couple weeks ago, I was watching an episode of Monk where the obsessive-compulsive detective was introduced to the wonderful world of computers and the internet. I LOL-ed as he won a Solitaire game for the first time and watched the cards go dancing across the screen. For many of us, that's terribly old school. But it was endearing because it brings back good memories. I was lucky ...
I hate to revisit this topic again so soon, but it appears to require clarification for many folks. I've tried to lay out the process of how this theory works as clearly as possible, and provide a few examples. ...