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This post is breaking format with tradition here at SEOmoz, but I think a good shaking up of the status quo is in order. I'm going to simply rant, in rough paragraph form, about 7 issues in the search world. I'm going to be generally more expressive, less forgiving and pull fewer punches (for which I fully expect to take some heat). WebMasterWorld and Cloaking...
I have been invited to present to the top CEOs around Australia as part of a countrywide road show. The presentation will be a 3 hour format in front of around 12-15 CEOs at a time. Each CEO is from a non-competitive industry.I regularly present SEO tactics as part of sales pitches to PR and Marketing Departments and Web Development Groups. These sales presentations are usually more tech...
Rather than simply list my opinion, or a list, let's make it democratic. I've created a short list of the Top 10 overlooked tactics I see in the professional search marketing sphere. These aren't the mistakes that websites make when trying to appeal to search engines, but rather, the omissions that we, as professional marketers and consultants, let pass by. ...
On March 26th, I'll be speaking on the Linkbaiting, Social Search Marketing & Blogging panel in Munich, Germany. My intention is to bring examples of the ideas and strategies that have been so effective in the English-language market to German SEOs & website marketers. However, I could use a bit of help - my Ge...
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Last week, Rand discovered that an article we'd written quite some time ago had never been launched. "How to Leverage Web 2.0 & Social Media Sites to Market Your Brand & Control Your Message" covers thirty sites that you can use for marketing.
If you're a new writer, just entering the blogosphere, you'll find an overwhelming amount of advice telling how to blog, how to monetize your site, what rules to follow for search engines, how to create passionate readers, and how to boost your traffic. One element that's often missing is the all-important subject of what to blog about in the first place. Let me urge you to follow this simple f...
Two years ago a friend introduced me to fantasy baseball (rotisserie style of course), and needless to say, I've been hooked ever since. As I logged in last night to check my auto-drafted selections (and my wife exasperatingly asks why I am on the computer for the 14th hour in a row), I started to think about what makes this game so much fun to me and it occurred to me that 'Yes...
Take a little sand and a handful of beans. Add the beans to an empty vase. Add the sand on top. Shake shake shake. What do you see on top? SEOs are the new creators of 'taste'. We think the wisdom of the crowd is on Digg's home page but that's not really true. That's because Diggers with large friends’ networks get dugg a lot more and SEOs spend a great deal ...
While many of these may apply to anyone within the industries, the self-employed souls should certainly identify with... Everyone you know thinks you have the greatest life.... sleeping in until 11 everyday and then "playing around" online all day or watching TV, yet, ironically, you can't remember the last time you got more than 5 hours of sleep... and probably can...
I've spent this week putting the finishing touches on our keyword research guide (which will most likely be available--both to purchase and for Premium Members--on Monday). This afternoon I had the pleasure of speaking with Bill Tancer from Hitwise. Bill took me on a walkthrough of Hitwise's Competitive Intelligence tools, which he referred to as their "f...
At Voltier Inc viral content is an essential part of our game plan. Here is the first part or the techniques we use and the things we think about when constructing link bait and submitting to sites such as Digg. The Ideal Article: In order to have a successful Digg, you must submit i...
Flash back with me to 1999. You’re a hapless web designer, and you’ve just spent a long day convincing your boss that just because hot pink is his favorite color doesn’t mean it’s the best bet for your financial services website. You haven’t even begun to sort out how you’re going to break it to him that getting good placement on the search engines will mean ...
The recent post on timestamps has created a lot of comments. And it's interesting when you look at them, as to what categories people fall in to. The people who advocate dates and times, and those who'd rather do without them. But behind it, I think there's something more fundamental going on here, and that's what I'm going to try to address. You see...
Are you using an e-mail address for your business that people can easily get? Is it listed off your web page? Perhaps you've gone a step further and used a bit of javascript to obsfucate it so that bots can't crawl and find that link? Think that's enough? Well, think again... I just received a link spam e-mail today that wanted me to exchange links for my site: index...