The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Ok … here is a list that will tell you if you’re a Blogaholic. Just a fun post before we get back to business. So … 21 signs you’re a blogaholic. 1. You’re thinking about naming your kids “Blog” and “Blogriss” 2. At least once, during “intercourse”, you thought...
Last week in London, I sat in on the organic listings forum, where myself, Dave Naylor, Greg Boser, Mikkel DeMib & Barry Lloyd fielded a slough of great questions. One exchange in particular stands out to me - the lone white hat on the panel (though I've certainly been accused of being at least a bit gray hat for my public views on link buying). It featured a question from the audience rega...
Much like how I shared The Best Things I Overheard at SES Chicago, I thought I'd enlighten the readers with the best, funniest, most outrageous, or downright random things said and heard at SES London: “What dialect did he speak?”--Rand, asking about an unintelligible Brit t...
As a classic film aficianado, I recently became instantly thrilled to learn that Walmart is offering classic film downloads on their site. I was using my husband's Mac laptop at the time, which has Camino, Safari, Opera and Firefox as browsers. I can't remember which browser I was using at that particular moment, but as I eagerly clicked my way through Walmart's website, I was supre...
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... and here I am in Seattle. No great arches. No grand museums, galleries or cathedrals. Only one iconic tower. While Scott and Rebecca have been drinking with SEOs in London and Chunneling it to Paris, Jeff, Matt and I have been sitting in our office, glaring glumly at a Western Washington sky that was blue this morning and is now pissing down with rain.
When you log into your AdWords account today, you might spot something different: Google have finally allowed us to see the 'quality score' of each of our keywords. What's Quality Score?It used to be that your AdWords ad placement was affected by two things: 1) historical clickthrough rate (CTR) & 2) maximum bid. Then G...
First off I want to preface this post with a little warning. I’m by no means an SEO expert. In fact, I’m a newbie to the game. I only have about six months of real Internet marketing under my belt (although in online time I suppose that would equate to a few years of real world experience.) Many people might shrug me off because of my lack of experience but I think it’s actual...
Do you or a client have a site that is ranking well in Google but is nowhere to be found on Yahoo? Does it keep you up at night? And even warm milk and watching CSPAN won't help?My manager, the great Al Scillitani (you know, the dude who complained that Adwords was giving him a headache and Google sent him some aspirin), says that whenever Google love/Yahoo negligence problem re...
As you may have read, Scott and I made an early campaign for Worst Mozzers of the Year by abandoning our sick boss to trainset to Paris. Though we seem like horrible, horrible employees, enough people (including, hopefully, Rand) got a kick out of it to motivate me to share with you all a step-by-step...
Not many people realize the power of deep linking into your own site within the first paragraph of your blog post, article, PR release, etc. No, this is not suggested because Google might give more value to links higher within the content. It’s simpler. Whenever your “content” is republished somewhere … many times you’ll notice that the web...
Every now and then I see discussions about blogs and whether publishers should show full content, partial content or titles only in their RSS feeds. As someone who uses Google Reader I’ll tell you right now that I would prefer to see your full text in your RSS feed. Remember Steve Krug’s website usability book Don’t Make Me Think? Well, don&r...
Even though a few well-known SEO companies get paid a nice fee of $10K+/month making on average about $120,000/+ annually per client, most SEO companies and consultants are undervalued. So why is it that businesses are willing to pay Google PPC over $40K/mo but when it comes to SEO they run from $5,000/mo quote? Why are SEO companies undervalued? Answer is… Act...
In April 2006, Condé Nast launched Brides.com to serve as a portal site for its three wedding magazines Brides, Modern Bride, and Elegant Bride (yes, count them, three mags for something that hopefully only happens once for all of us). Rand was pleased about how well this site's launch was handled as he c...
Explanations of 15 CSS properties that aren't used much in web development these days.