The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Although the exact name escapes me at the moment for some reason (blame it on the chemo - yeah right!), if you're working for yourself or even if you're not there's something that you absolutely, without a doubt should think about. What am I talking about? Catastrophic insurance. It's the type of inurance that will protect you from calamaties when you lose your job because o...
What's the difference between a fortune teller and a search marketer? No really, what's the difference? The funny hat? Both rely on a keen understanding of the customer and the environment -- and for search marketing, it all starts with the keyword. Note: This post is a way to introduce traditional copywriters to writing with Search in mind. It follows my pr...
OK, there's nothing the regular SEOmoz reader won't know here but this is actually an (under 400 words) article for a local UK Chamber of Commerce magazine that they were happy to run with for their March 2007 issue - so it's my attempt at raising awareness of the subject locally to my ideal potetial client base whilst garnering a bit of decent PR. I was hoping you guys mig...
When you write with your own voice you can break through to the reader on an emotional level. This gives them a tangible connection with you. This also enhances the user experience by letting them know there is a real human being in the company and it adds personality to your website. When working with a medium as impersonal as a website having a voice can be a real comfort and build ...
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So you have the perfect idea for your next SEO strategy, all you need is three or five days worth of time from the development and Q/A teams and it will become reality. Once the change is implemented it'll improve efficiency / increase traffic immediately / increase traffic in the long run / all of the preceding (delete as applicable). So now that it's all written up and pla...
When the news came out that Wikipedia would be adding "nofollow" attributes to all of the links to external posts, it really was not a surprising move, in my opinion. Because of the website's high visibility in search, traffic volumes and ability to easily develop, create and "link" content, i...
The more keen-eyed of you may have noticed that, if my profile picture is to be believed, I most closely resemble the sort of person only ever seen on Saturday morning kids' TV. A Cartoon if you will. So why is it that I choose to represent myself to a community of like-minded people whom I respect, with something that suggests I'm the supporting actor in a Japanese anime film?Th...
As I manage quite a few PPC campaigns I always notice the silly and sometimes not so silly mistakes that advertisers make with their PPC programs. Mistakes when creating PPC ads, click fraud detection, and ...
Ok masterbaiters, it is time for you take your thumbs from where they usually are -- the keyboard typing some clever missive to garner links -- to give this post a thumbs down. You won't like it. The Google bomb for President Bush has finally withered to a miserable failure. Its cleverness had a built-in time bomb waiting to boom, and perhaps linkbaiting has a bomb t...
Probably the most famous, and most used, keyword research tool is Overture's Keyword Selector Tool. (Which, despite recent reports and confusion about it's demise, is going to stay online.) I've heard some people say it...
Reading Kathy Sierra this week brought me back to the concept of neuromarketing, the fascinating theory that branding can actually create a more positive response than a product itself. ...If pe...
What can I say? I'm a YOUmoz junkie! I can only imagine that SEOmoz V3 is being viewed as a major success by the SEOmoz crew. From a third-party perspective, it appears that comments have dramatically increased (although there was a little RingBait that also sucked in many warrented and well-deserv...
You have anywhere from 4-10 seconds to engage my attention before I’m gone... Before I click away, close the window and head over to your competitor’s site for a dose of instant gratification. I shouldn’t have to piece together the objective of your page—this isn’t a TV crime drama, and even if it were, the plot would be more obvious than ...
Intuit recently authored a report on the state of US businesses in 2017 - Future of Small Business Report - in which they suggest that by 2017, the number of unique businesses will triple. SmallBusinessHub...