The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Search Engine Optimization: The Loudest Voice Wins Put yourself in the shoes of a small business owner. Think of how large the rest of the world is and how miniscule you are in comparison. Consider just how important it is to elevate your marketing message above the competing noise and to reach a single potential customer. In an environment as robust and...
When Google opened for business PageRank was innovative and produced best of peer results because the landscape was clean(ish). Folks tended to link naturally. When the magic behind PageRank became known that level playing field went out the window and ...
It appears that the overture bid tool is finally gone (for real this time). The information from this tool is used in our own Keyword Difficulty Tool, so now I'm looking for an alternate source of similar data. Previously the overture bids accounted for around 12% of your keywor...
A lot of people ask, "Where do I submit my site to search engines?" If you're new to SEO, it's a lot easier than you think. You see all these advertisements that for $20 they will submit your site to 10,000 search engines. Well, the truth is, that's a scam. There aren't 10,000 search engines, at least not 10,000 that will end up delivering any traffic to yo...
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
If content is king when it comes to SEO, user experience is god. It happens everyday. I visit the typical major site to see an annoying ad for a home loan company (I think; I've blinded myself to these ads appear). That's a bad omen for my user experience on the site. Sometimes the ad has people dancing on roof tops, a man or men doing a weird f...
As a music lover I'm obviously excited about the fact that it will soon be possible to donwload The Beatles' back catalogue on iTunes (although I have to worry about anyone who doesn't own most of it already). But what would really please me is if it was possible to download lots more stuff too....
If you have a problem to work with the "Query Stats for your Site" feed from Google Webmaster Central, which includes all Keywords with Ranking per Website Sub folder, Google Location (Google.com, Google.de etc.) and Search Type (Web Search, Image Search etc.), here is a tool for you.Have a loo...
Back in April of last year, the New York Times published an article titled "This Boring Headline Was Written For Google." In the article, Steve Lohr described how journalists have to take search engines into account when composing their titles.
In my opinion VBulletin is by far the best forum software but it can create some problems for your website.Most sites work very hard on creating good quality content but once they add a forum the site will attract a lot of user generated content and low value pages.The first thing you need to do is make sure that your directory indexes are set in your htaccess file. This means tha...
One of the more interesting challenges that I find as a search engine optimizer is succinctly describing what I do when people who are not savvy in the fields of web design or e-commerce ask me about my job. How do you sum up this job in a quick, interesting way?
Hey fellow spam monkeys SEOs, we all know how you like to game ranking systems. Well there's a new kid on the block just BEGGING to be gamed.The SEOmoz comment voting system.Now before you get your panties in a bunch, please understand. I love spamming everything I see the SEOmoz community. I would ne...
There is not enough time in my day for me to read about, dabble with, and build all the blog articles, internet-based tools, and web-related projects that I desire; some carry over to the next day, much gets lost to the ether. But, when I get excited about something going on in the websphere, something new and simple, I like to promote its use. For example, not that it’s new, ...
Web design can be incredibly frustrating. You'd think that with all the infinite possibilities of what-goes-where it'd be pretty easy to land a design that works, yet somehow we've all been there: stuck working on a design that refuses to look right. These 8 tactics are what I use to get out of that sticky spot.
As some folks had already guessed, I was the MySuperProposal guy. Tonight, I proposed to Mystery Guest on her favorite show, Veronica Mars. The video is at iFilm - the response should be up very soon (but here's a spoiler, she said YES!) ...