The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
I would start this post with the customary "I'm sorry for using the phrase Web 2.0" apology, but everyone who's ever used the term has already groveled to the 2.0 haters. It's that time of year again, folks. I have been charged with organizing the second annual Web 2.0 Awards.Last year, the Awards began as little more than a pet pro...
Chris Boggs called me today to chat and we got on the subject of clients who decide that a new domain is an imperative. Rather than stick to their tried and true, older, highly ranking domain, they need to launch new content at a new URL (or even split off content that had been on their old site to make it more marketable for a PR or ad team). ...
Didier Bizimungu had a post on his SEO News Blog that circulated around the industry. The subject was the top 10 SEO leaders, and since Didier asked for my opinion, I thought I'd share it publicly. Here's Didier's list: Daron Babin Matt Cutts R...
On Saturday night after the Seahawks game, I received a call from Gillian - my dad had passed out from blood loss at home and had been picked up by a 911 dispatch crew. He was taken to the hospital, where it was finally determined (just a few hours ago), that swelling in his intestine was most likely the result of an aspirin overdose (he had been ovemedicating a painful toothache) combined with...
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Recently there have been a few negative comments about general on-page optimisation. David Pasternack has pooh-poohed it, and Shoemoney has expressed reservations. A couple of years ago I would have joined them – after...
My friend Joe Morin, official party coordinator of the SES & Pubcon conferences and all-around behind-the-scenes guru of the search marketing world has made a bet with me. In 16.5 hours, my Seattle Seahawks will be battling Joe's beloved Dallas Cowboys (see photos from the last matchup) for a chance to go to Chicago/New Orleans fo...
For several years now, Google has disabled its link command via web search. Actually, what it's done is worse, providing mis and dis-information, causing thousands of search marketing professionals to receive questions every day on why "Google only knows about 10 of my links." However, I was thrilled today to find that their link search works flawlessly in their ...
While reading Wired's recent article about Jim Christy - the "government's original geek with a gun," I couldn't help but be stunned by the similarities to one of our industry's own members.. yes, search blogger of the year, and BFF of Rebecca, ...
An astute reader emailed me (Preston, you're a genius) to suggest that rather than attempt to collect PPC stats on our own, why not tap into the vast resource of the Internet marketing community - surely, together, we will be far stronger than we would be as just one firm. Here's the goa...
At the beginning of October Rand and I launched 25 ad campaigns on Google AdWords. We chose keywords that got a fair amount of searches each month but were by no means popular so that we'd be able to bid on them for dirt cheap; hence, we bid on words like "Punnett square," "snark," Venn diagram," and "uvula." Our goal for this experiment was to see ho...
With predictions of Digg's fall this year rampant in 2006 roundup posts, I figured I'd jump in and give my $0.02. #1 - Digg will remain popular with their de...
One of the more remarkable developments over the last few years in SEO has certainly been the intelligence increase of Google & Yahoo! (and MSN to a lesser degree). From 1997-2002, a page really needed to be "optimized" for search engines in ways that differed from how they were "designed" for visitors. Bravo! to the engines for closing this gap - now, it's our turn to i...
I think this is, without question, one of the most anticipated posts I've authored. Since I announced back in September to several friends that I'd be posting SEOmoz's financial records on the blog, people have generally responded with shock and amazement. While public companies are forced by law to issue their balance sheets & earning statements, for private companies, financial informatio...
As you probably know by now, G-Man has a blog (yay!).Now that I've been noticed, I have started to get a bit of comment spam. Since spam is a hobby of mine I've decided to categorize the top five types of comment spammers Sex for Fantasy - These are the guys who live in a fantasy world where everyone who sees the...