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Time for the year-in-review style posts. Andy's started it off with his top 10 posts and now it's our turn. All data is sourced from our Indextools install, which excludes spider visits. First off, our most popular blog posts: ...
This week I've been link building for a new client, a key part of which involves development around specific company names and specific company products.And it got me thinking as to whether link development could be next in line for trademark infringement suits.In this instance, I don't think there's any danger as these are products/services openly resold via third-parties....
...fury meaning me, of course :)Yesterday Rand and I were checking out KeyCompete, a fairly new keyword research site. What is KeyCompete? Well, in the site's own words:"KeyCompe...
I would like to make an economic argument for giving contextual ad publishers the ability to filter their ads by keyword. Today I am feeling really sad about the contextual ads that have been showing on one of my websites. I am getting ads with titles such as "Afghanistan Sex"..."Pakistan Girls"..."Pakistan XXX"... I a...
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Wow! At least one (probably the only one, hehe) of Rand's predictions is already coming true. There has been, for a while now (more than a year from what I heard), a CMS that allows you to build Digg-like platforms: PLIGG. And let me tell you, there is a bizarre TREND in most of the names - most of them are utterly funny with their &q...
On occassion, I feel that my blog posts here may make it seem that I'm an insufferable know-it-all in the realm of SEO, which certainly isn't the case. To illustrate the point, I thought it would be revealing and worthy of discussion to bring up several questions to which I don't have good answers. Here goes: The Diminishing Value of Anchor TextThe theo...
SEOmoz is, in my opinion, as "white-hat" in our optimization practices as an SEO firm can get with being illogical. Yet, we still advise some of our smaller and mid-size clients to buy links - we even go as far as to buy links for our own in-house projects. This practice would seem to directly conflict with every piece of advice given by prominent search engineers and, most recently, ...
I've been doing work on a website for one of our clients, and I noticed they followed a trend with their email address that I've seen a lot. They were getting lots of spam at their contact email address, i.e. [email protected], so they replaced it with [email protected] as a last ditch method to stop the avalanche of spam.While this works, it doesn't get to the root of the p...
At work today, Matt noted that he found Digg's algorithm far more interesting than Google's. I was shocked - after all, Digg isn't nearly as complex or widely used as Google, but with its rising popularity in the tech space, I could, at least, empathize with why he might feel that way. I also took it as a challenge to expose all the possible elements that might be in an algorithm at ...
It's nearing the end of the year, so why not give a shot at playing fortune teller - here are some predictions for what will be up (and down) next year: A great number of old-media sites will integrate social, "Web 2.0" features into their online properties. We'll see a few copies of Digg, a few MySpace-like clones, a couple del.icio.us' and plenty of maps mash-ups ...
Rand and I have been tagged by several SEOs to participate in Square Angle's game of blog tag. We thought we'd consolidate our answers in one post to avoid too much noise (hey, it's Friday. Give us a break!):5 Things You Didn't Know About Rebecca: In high school I wa...
We noticed that at the last few SES & Pubcon conferences, the coverage has been overwhelming. You can't say a word or show a slide without finding it 3 hours later all over the search blogosphere. So... we wanted to do something a little different for our coverage. Let's see how Incisive likes giving out press passes to young women whose primary form of journalism is done in the classi...
Someone mentioned to me today that Bruce Clay has done a great job of optimizing his site over the past year, and reclaimed some of those top positions for broad level SEO terms. One of these is search engine optimization, where Bruce ranks in the 2nd spot: ...
An ugly situation recently arose out of Chris Hooley's "drinkbait" campaign at Pubcon (which was not only a great idea, but a well-executed one, to boot). Liana Evans developed a remarkably similar campaign called "hatbait" that she began at SES Chicago. Until tonight, when I read Chris' post on the subject...