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One of the folks in my office was searching Google and noticed a tiny icon beside every website in the SERPs - even on the AdWords. At first we thought we thought that Google was testing something new but a mouseover of the button yielded a McAfee SiteAdvisor bubble as shown below. (We were not searching for "Porn"... Honest!... I pos...
Huzzah, hooray! I've managed to get this article up before Rand and I have to leave for SES Chicago. Apparently Ammon and Co. in the UK have been waiting for me to put it up "with bated breath." So, for the sake of Ammon's lungs, I thought I'd stop messing around and get to business.Anyway, as most of you probably know, I interned with Fresh...
A few months ago, I was out of my office for an appointment with a client in downtown Montreal. Since I knew (well, I thought I knew!) how Google Adwords IP geotargeting system worked, I wanted to give him a demo with a concrete example. I used, as my example, my own firm's Adwords campaign, which had the keyword “conception web” (translation: “web design”) geotarge...
Recently, I've begun to see massive problems in the search and online community's definitions of linkbait. It boils down to two completely unique meanings for the term: Linkbait Definition #1 - "Link-Worthy, Linkerati-Targeted Content"This is the way I typically use the term linkbait. It refers to a piece of content one creates (for one's own site or ano...
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Every so often in the SEO world, a new rockstar emerges onto the scene - engaging audiences at conferences, running a great blog and getting linked to on every other post in the feedreaders. This year, two of those guys are part of one company - Neil Patel & Cameron Olthuis of ACS. In all honesty, I've been blown away by their rapid rise to stardo...
The world of SEO has always been a fast moving one, and that can make it difficult to isolate a particular moment of change. Everything is changing all the time. Yet sometimes one looks up and sees a significant difference all around and feels a need to identify the new paradigm. Well, for my take on things, Dial-a-phone, a leading ...
The friendly guys over at TextLinkBrokers are about to become partners of SEOmoz - they're going to be hosting our new site (slightly delayed due to Matt's Hawaiian getaway - sorry folks) and helping us run some of the tools a bit faster. I was chatting with Jarrod Hunt, who runs the business and he let me know that they just released their ...
Aaron had a brilliant post yesterday on on Bad Advice that Sounds Good. He noted a few "white lies" of the SEO world that we continue to perpetuate. I agree with some of them wholeheartedly: Create quality content. Why do I hate it? If you don't hav...
I've just been shopping around for a Heat Map tracking software and stumbled upon those two, which looks good to me: CrazyEgg (I think Rand already talked about it), which is simple, easy to use and cost between 0,33$ - 0,80$ / 1 000 visits. I am not sure how deep the metrics are behind it. Has any of you tried it? It is worth it?...
In continuance with trust post I did few weeks ago, I decided to rant about backlink statistics various search engines so generously provide. Without further ranting and blathering, let’s see some statistical tables!Lies… ...
I'm just going to go crazy with this one because I have so much to be thankful for (note that a lot of this will be Pubcon-centric, due to the timing). Getting out of debt and turning SEOmoz into a profitable company - I owe almost all of it to the people who read this blog (and the rest directly to Danny Sullivan). Mystery Guest...
Sorry for my non-existance lately, I'm back for good now! I've been playing around with this tool - Web CEO Pro, for a while and I've seen Rand mention he was a little bit tired of it because it was expensive, but I'd like to say that for a couple hundred dollars a year (if you don't get into their monthly fees), it can do a pretty goo...
Most folks who hadn't heard of Reddit before November certainly have now. With the sale to Conde Nast, Reddit has joined the ranks of social media property successes (congrats, BTW to Paul Graham & Y Combinator). To a web marketer, though, Reddit remains an enigma shrouded in a mystery, encapsulated in a cute little robot: ...
Alright, this one's just for fun. We were batting around some cliches in the industry (at conferences, on blog posts, in forums) and thought that a few were worth sharing. Black Hats are BritishMore specifically, it seems they all have some relationship to Leeds (born there, live there, from "around there"). Maybe there's something in the wate...