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Michael Martinez, when he was a blogger and regular commenter here at SEOmoz, often chided me for holding the viewpoint that rankings are "all about links." Recently, there's been more conversations along those lines, both here at SEOmoz and ...
I should be eternally castigated to the fiery furnace for spoofing a Devo tune, but hopefully redemption can come in the form of this post's value. We've been spending some time in analytics programs lately, both for our own in-house projects and for some clients. In every instance, the addition of action tracking makes a huge difference to how well we can optimize and make changes to internal ...
These days it seems like everyone's written an article or blog entry on all things digg, e.g. why you shouldn't game digg, digg etiquette, whether digg is rigged. Jeff and I thought we'd join the bandwagon and off...
Introducing the problemIn setting up a ranking system based on links, it soon became clear to Google that link manipulation remained a threat to the objectivity of their search results.With patents filed in the early 2000’s such as Hilltop, ...
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This is competitive intelligence - the kind that SEO firms shouldn't be sharing because it reveals a considerable portion of the value they (we) provides to clients. Thus, it's the perfect topic for an SEOmoz post. The best way to do this is by example. I've picked one lucky website - EvoGear.com (based here in Seattle) and one of their primary...
I spent some time on the phone today with William Stinson from InfoSearch Media (link condom applied). They had cold called an old client (and friend) of mine who referred them to us. I spent a good 20 minutes chatting with William to attempt to understand their business model and their services. I took a few ...
Over the last 3 years, I've made more than 2 dozen unique presentations. Anyone who's seen these knows that one of my signatures is an attempt at humor. Occassionally successful, often dismally sad (particularly with British audiences) and universally tacky, embedded comics have been a mainstay of almost every Powerpoint I've authored. For no other reason than to share, I've collected s...
Currently, SEOmoz has the dismally boring and horribly generic tagline, "a search engine optimization resource." With all the tagline and article headline writing we do for clients, you'd think we could do better, but sadly, we're suffering from the same disease as the cobbler's children. Thus, it's with great hope that we turn to you, our most stalwart fans, for ideas. ...
I was inspired by Xan Porter's recent post on Evaluating Web Page Quality. Search engines have their own evaluation signals, but as they try to improve in quality, it's only natural to pursue more human metrics in order to refine to the greatest possible degree. The research she points to - ...
First, for those who may not be familiar with Apostolos Gerasoulis and the Teoma search technology, ExpertRank (which now powers Ask.com), here's a brief synopsis: The web is made up of communities of experts on given topics (science, math, lite...
I recently had the opportunity to interview Jeremy Schoemaker : Thanks to Jeremy for answering these questions. Your answers were very enlightening!*Edit from Rebecca*: I cleaned up the grammar in Shoemoney's responses so it would read eas...
What would happen to your business if you were not able to tend to it tomorrow? Is there important information, key to the success of your business, that you have not communicated to the people who would inherit it or keep it running until you are able to return? If there is important information of this type then you need a contingency plan. Without a plan some of your most impo...
I'm pleased and excited to inform you all that Rand is sending me to England for 18 days to participate in Ammon Johns' SEO Intern Training Program. I'll be leaving October 31st and will arrive in London on November 1st. After five days of sightseeing (including celebrating ...
What Google News syndication offers is not simply a way to develop targeted traffic, but it can also serve as a powerful indirect link building method in itself. Traffic If you get syndicated by Google news, you can immediately tap into unique traffic streams. Likewise, if you can provide a genuinely useful source of news, users will bo...