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I've been watching Mystery Guest shop online a bit over the weekend (while drinking beer and observing manly NFL games) and I was surprised to see so many "web 2.0" features on the e-commerce sites she browsed. More interesting still were how the numerous breaks from convention appeared to enhance, rather than detract, from the buying experience. Traditionally...
Yesterday I spent some time on hold on the phone and browsed through my "rarely read" sources, only to find that this week has some great material that's gone largely unnoticed. Let's begin with a field that barely gets mentioned at SEOmoz: Politics. FactCheck.orgI've been referred to this site in t...
I was completely blown away by Jeremy's recent release of his site statistics. Since coming to popularity in the Spring of this year, Jeremy has been one of the most succesful traffic-growth stories in the blogosphere and certainly the search community. Below, I've taken his numbers and added our own: ...
For a long time, SEOmoz's RSS feed has been full text - the entire content of every post (minus images, polls & embedded video) has gone out to readers that subscribe through a feed format. According to Feedburner, a majority of our blog readership accesses the blog in this manner - we average a bit over 4,000 feed subscribers, get about 5-600 clickthroughs from feed listings and have only ...
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Following up yesterday's article, How to Convince a Client their Site Doesn't Need Music, I decided to write a similar one about splash pages. Splash pages are the pages that the user sees before they actually get to a website; typically, they're flash and offer some kind of introductory animation. The user clicks "Skip Intro&qu...
I have to admit that I was a bit sad this morning to discover that my little competition with Matt here at the office didn't go so well for me. We were both writing blog entries late last night, both convinced that our post was the more linkbait worthy. Sadly, Matt schooled me - his post received ...
Nearly everyone in the world of search is familar with the examples of "miserable failure" and "click here" - two search terms in which the top results don't contain the search terms and rank solely on the strength of external links pointing to them with the corresponding anchor text. But after reviewing some backlinks pointing to Yahoo! today, I noticed quite a few adult-th...
I know country specific posts are not of large interest, but since SEOmoz has European readers I decided to give a short rundown of what’s happening in Finnish (and Scandinavian) SEO markets this autumn.SEO is a hot topicSEO and internet marketing is finally catching fire in Finland – news articles are published every now and then, and some even...
With the popularity of sites like Digg, Del.icio.us, Reddit, StumbleUpon & others skyrocketing, website owners, marketers, bloggers and, of course, spammers are seeking to capitalize on the traffic these portals can drive. Many have taken to creating great content in the hopes that the members of these sites will appreciate it, but others have turned to manipulative practices in the hopes o...
I've lost count of how many clients have requested that music be playing in the background of their website. As a professional web developer with a few too many years of implementing ridiculous requests, I've acquired quite a knack for convincing a client that music is a bad idea. The...
Everyone's favorite social bookmarking site: Del.icio.us, appears to be rendering different content to the search engines than to its users. Every page on del.icio.us appears to have a the following directive in place: <meta name="robots" content="noarchive,nofollow,noindex"/>This should t...
Via Slashdot, I came across this entertaining article at ZDNet called "Do Former Black Hats Make Good Hires?" It asks the brain-busting question of whether black hats should be hired for legit positions. The article approaches the question as if it has the same moral weight of "Shuld We Treet Coloreds...
Since we're in the optimization business, I figured it would be valuable to illustrate the ideal use of time for a website owner or a website team. These are, of course, my personal recommendations on the subject, but I believe that to a large extent, a close approximation of these percentages will yield the highest return on your invested time. ...
Although I'm up to my ears in projects and deadlines, I felt compelled to blog about an article at Slate Magazine titled "$1 Billion for Facebook? LOL!" The article questions whether the current social marketing mania shares eerie similarities to the late dotcom bubble:The Dow's at a record high, youthful entrepreneurs ...